Acquisition
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Acquisition
Coke’s New Packaging Strategy, Sameness
Coca-Cola has a new packaging strategy. Its debuting a “One Brand” look for its regular Coke, Diet Coke, Coke Zero and Coke Life.
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Acquisition
Report Reinforces Role of Authenticity
A new study has reinforced the importance of authenticity when it comes to communicating not only with consumers, but what your brand stands for as well.
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Acquisition
Gillette Unveils 2016 Olympic Video
Gillette, owned by P&G, has released a new 30-second spot for its 2016 Olympic sponsorship and the names of some of of its professional athlete partners.
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Acquisition
6 Ways to Prevent Destructive Experiences with Influencers
Holly Pavlika, senior vice president at Collective Bias, shares six tips to handle difficult situations with influencers before they even begin.
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Acquisition
Bots on Facebook Messenger App Open Opportunities for Brands
Facebook is changing the way its 900 million monthly users engage with brands by opening up its Messenger app to bots.
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Acquisition
Cirque Du Soleil VP on Driving Intimacy through Digital & Mobile
Alma Derricks, VP sales & marketing, Cirque du Soleil, says storytelling is the framework for its digital strategy making the consumer experience more intimate.
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Acquisition
3 Steps to More Personalized Account Based Marketing
Customers today—both B2B and B2C—have come to expect more tailored, one to one interaction and that challenges traditional account based marketing practices.
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Acquisition
What Brands Can Learn from Politicians
Here are some helpful lessons that brands can learn from politicians.
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Acquisition
Lean Cuisine’s Double-Digit Digital Turnaround
Jeff Hamilton, president, Nestlé Prepared Foods, shares how Lean Cuisine deleted the word diet from its marketing lexicon and turned the brand around.
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Acquisition
Burberry Uses Snapcodes to Unlock Fragrance Content
Burberry is the first luxury brand to use Snapchat’s ‘Snapcode’ on its products in stores to encourage shoppers to scan the code to unlock exclusive content.