Carlson Hotels Teams Up with NCAA, Coca-Cola
Carlson Hotels Worldwide is hitting the court with Coca-Cola and NCAA men’s basketball offering fans the chance to win tickets to the 2008 Final Four in San Antonio, TX.
Under the promotion, guests who book the NCAA Final Four Package and stay at Radisson Hotels & Resorts and at Country Inns & Suites hotels through May 27 will receive a game piece with a code for a chance to win the grand prize.
The package includes a night’s stay, a Coca-Cola product, an appetizer coupon from T.G.I. Friday’s and a collectible sports bottle with a free game piece inside. Visitors who stay on Fridays or on the weekends and request the package will receive two game pieces.
Players enter the code online for a chance to win.
Customers can also predict which team they think will win the National Championship for a chance to win 2008 NCAA Division I Men’s basketball regional tickets, as well as flat screen TVs.
In addition, members of goldpoints, Carlson’s loyalty program, will receive double points with every NCAA Final Four package booked during the promotion. Further details are available on Radisson.com/NCAA and Radisson.com/NCAA.
Internet advertising, print ads in USA Today, radio spots and company e-newsletters will support the game.
Bolin, Minneapolis, handles advertising for Carlson Hotels.
