The chances of winning a John Caples International Award have risen by 40%. The Caples board will hand out prizes in 66 categories in 2003, compared with 43 in 2000.

Because the contest is scored on points, not a curve, there could be 168 winning international entries. And several creatives per team could walk away with statues, according to founder Andi Emerson.

The chances of winning a John Caples International Award have risen by 40%. The Caples board will hand out prizes in 66 categories in 2003, compared with 43 in 2000.

Because the contest is scored on points, not a curve, there could be 168 winning international entries. And several creatives per team could walk away with statues, according to founder Andi Emerson.

“Given a possible total of over 1,000 individual winners, the XXV Caples should produce the largest single collection of current, completely peer-judged, breakthrough creative talent in the entire direct marketing world,” Emerson said.

The entry deadline is Sept. 30. The winners will be announced in a ceremony in New York next Feb. 27. For more information, visit www.caples.org.