For Buffalo Wild Wings, the marketing connection to sports is a given. Wings and beer and wall-to-wall football. Wings and beer and wall-to-wall basketball. You get the idea. The brand is now on a speedy 
path to differentiate itself from the competition and move in as the reigning iconic sports brand in the restaurant space. Bob Ruhland, vice president of marketing for Buffalo Wild Wings shares his vision on the brand will get there.
He talks about Buffalo Wild Wings points of difference, how it reaches sports fans, how the idea of the “guest caption” as opposed to a restaurant host improves the sports connection and how partnerships, like the one with the Boston Beer Co., help build the Buffalo Wild Wings brand.
Network
