PR/Comms
-
Media Relations
PR Roundup: IPR Media Relations Report, Substack Lures More Journalists, Messaging Tips During Election Season
This week’s roundup looks at an IPR report on adapting to new media relations strategies, the Substack journalist trend and Kennedy Institute advice on messaging during an election season.
From
-
Diversity, Equity & Inclusion
Speaking Our Language: Harnessing Diverse Dialects in Communications to Resonate With Hispanic Audiences
Embracing language and dialect diversity is not a trend; it’s critical in strategic multicultural communications to represent Hispanic communities properly. Those prioritizing diverse, multicultural content are more likely to establish a footprint and cement their credibility in today’s competitive market. Here are best practices to consider.
From
-
Branding/Marketing
Creative Minds Working Together Enhance Social Impact Communications
At Advertising Week New York 2024, The Female Quotient, a business committed to equality in the workplace, hosted a panel conversation, “Unlocking Power of Social Impact Campaigns.”
From
-
Crisis Management
PR Roundup: Helping Journos, Port Strike Messaging, CEO News and Readers
This week’s PR Roundup looks at the difficulties journalists are facing after the devastation of Hurricane Helene and how PR folks can help, what business communicators can learn from the port strike and Memo’s latest study on messaging while your organization’s leadership turns over.
From
-
Digital & Technology
Media Outlets to PR Pros: Pitch Multi-platform, Social-Friendly and Niche Storytelling
It is imperative for PR pros to ensure that the essence of their story is flexible enough to work across multiple platforms while maintaining a compelling core message.
From
-
Digital & Technology
AI-Powered Answer Engines: Five Ways to Proactively Manage Reputation
An Institute for Public Relations Webinar last week, titled “Al-Powered Answer Engines: Shifts in Digital Reputation Building,” panelists outlined five ways in which marketing and communications professionals can proactively manage digital brand reputation amid the shift brought about by AI-powered answer engines.
From
-
Crisis Management
How to Handle an Influencer-Born Crisis
PRNEWS spoke to Alyson Buck of Samsung Electronics America on how to plan in advance for influencer crises and how brands should respond if one occurs.
From
-
Crisis Management
PR Roundup: The Amazon RTO Backlash Continues, B2B Agency Gold, PR Budget Cuts
This week’s PR Roundup looks at the backlash to Amazon’s return to office rollout, how B2B agencies can profit this year and where PR pros are tightening their budgets.
From
-
Social Media & SEO
Why Finding Your Niche Is the Key to Successful Executive Linkfluence
While many LinkedIn executive profiles fall short by losing focus and posting too frequently without a clear purpose, nearly every top voice or executive who has built meaningful “linkfluence” on LinkedIn has remained disciplined and committed to a niche strategy. Here are four key questions your communications team should consider with each executive post.
From
-
Social Media & SEO
Handling the PR Fallout From Social Media Algorithm Changes
The advent of social media was a game changer for marketers and PR practitioners to build narratives, promote products, enhance brand reputation and increase sales. However, there are challenges beyond the control of marketing and PR practitioners and entirely under the control of social networks. One of these challenges is the social media algorithm and its changes over time. These algorithms impact the effectiveness of content, and any change in them can stagnate the impact of PR and brand campaigns. Here’s how PR pros can shift with the algorithm changes and stay ahead of the game.
From
