Topic

PR/Comms

  • Media Relations

    How to Help your CEO Talk Like a Human

    The vast majority of audiences tune out jargon. Nobody wants to hear from a robot. But more often than not, speakers are experts on something, and they really want to nerd out. Here’s some steps on how to find that balance and simplify complex messaging in speechwriting to move an audience.

    From
  • Media Relations

    Media Ethics and Reporting on Allegations: PR Lessons from the Lively/Baldoni Case

    The New York Times exposé published in December about Justin Baldoni’s alleged smear campaign against Blake Lively highlighted the dark side of PR. Then a week later, Baldoni filed a $250 million lawsuit against the New York Times, saying the media outlet got the story wrong. Ultimately, the legal questions in Baldoni’s suit concern media ethics. But in the meantime, the actors’ PR teams should keep these crisis communications tips top of mind.

    From

  • Artificital Intelligence for PR: A PRNEWS PRO Online Training Workshop

    AI is no longer the future of PR—it’s the present. The PRNEWS Pro Training Series returns with Artificital Intelligence for PR, an essential deep dive into how AI is reshaping public relations, from supercharging workflows to sparking creativity to ensuring ethical and responsible AI adoption.

    From

  • 2025 PRNEWS Top Women Awards

    PRNEWS’ Top Women Awards is now accepting nominations for the 2025 class of honorees. Year after year, this esteemed awards program acknowledges the innovating, ceiling breaking women dominating the communications industry. If you know a leader who fights for her voice to be heard, navigates a team through a crisis with poise and inspires others […]

    From
  • Digital & Technology

    Four Tips for Implementing AI in Health Communications

    According to a survey from Morgan Stanley Research, 94% of healthcare businesses use AI or machine learning in at least some capacity. Expectations have forever changed, and healthcare communicators must now rally behind AI to provide optimal outputs for their own companies as well as for clients and healthcare professionals.

    From
  • Diversity, Equity & Inclusion

    How Communicators Can Safeguard DE&I With a Rebrand   

    Now more than ever, communicators need to play the long game to protect DE&I. Our author provides recommendations for how communicators can shield DE&I during this reputation-building era.

    From
  • Branding/Marketing

    PR Roundup: The News and Employee Wellness, Waffle House’s Announcement, Super Bowl Trends

    This week’s PR Roundup looks at ways to interact with employees during times of uncertainty and stress, how Waffle House can be seen as an example for price-increase communications, and what brands are leading the social media conversation before the Super Bowl.

    From
  • Crisis Management

    How TikTok’s Disappearance Became a PR Masterclass

    In a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. However, this evolving situation also offers valuable lessons for PR pros and businesses on crisis management, brand loyalty and communication strategies.

    From
  • Branding/Marketing

    The Psychology of Gen Z’s Historical Nostalgia: What Brands Need to Know

    In a world of constant digital connectivity and rapid technological change, Generation Z is exhibiting a fascinating psychological phenomenon: They’re deeply nostalgic for eras they never experienced firsthand. This “historical nostalgia” among Gen Z offers a compelling window into how digital natives creatively engage with the past to meet psychological needs and navigate contemporary challenges—a phenomenon that brands must understand to forge meaningful connections with this generation.

    From
  • Branding/Marketing

    Super Bowl Brands Embrace Multi-Platform Campaigns

    For some brands, the Super Bowl doesn’t necessarily mean creating a multi-million dollar TV ad during the big game. Many notable promotions don’t even require an actual ad anymore, as the event is now a multi-platform experience for companies and consumers.

    From