PR/Comms
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Media Relations
PRNEWS Announces Winners of the 2025 Experiential & Event PR Awards
PRNEWS has announced the 2025 Experiential & Event PR Awards, recognizing the most standout, strategic and show-stopping PR events and activations of the year.
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Branding/Marketing
Thought Leadership on Video: Where Execs Need to Show Up Now
In this exclusive Q&A, Katie Suiters draws from her experience working with executives across industries (and also as a former TV producer) to share practical guidance on how senior leaders can step in front of the camera and truly connect with their audiences through thought leadership on video.
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Brand Reputation & Crisis Comms in the AI Era: A PRNEWS PRO Online Training Workshop
As AI reshapes digital communication and accelerates the spread of reputational threats, PR and comms professionals must evolve their crisis response strategies. From deepfakes and data breaches to algorithmic amplification of backlash, PRNEWS’ Brand Safety & Crisis Comms workshop explores the most urgent risks facing brands today—and how to prepare, respond, and rebuild in a […]
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Media Relations
That Reporter Hates Me: Facing the Facts and Creating Trust with Reporters
Putting your head in the sand and avoiding reporters is not the answer. Be cautious, conduct thorough research and maintain transparency. Both the client and the reporters will benefit.
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Digital & Technology
Influencer Q&A: Tracking ROI, Avoiding Pitfalls, and Knowing When to Walk Away
In a wide-ranging audience Q&A, experts Davitha Tiller of HAVAS and Molly Soloff of Derris, broke down the complexities of influencer marketing for PR—from measuring ROI and sourcing talent to negotiating contracts and evaluating long-term partnerships.
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Branding/Marketing
PR Roundup: Silence from American Eagle, AI Models in Vogue, USPS and Pantone Team Up
This week’s PR Roundup explores some fresh takes about the American Eagle/Sydney Sweeney situation, Vogue getting roasted for publishing a Guess ad featuring a model created by AI, and a partnership between USPS and Pantone celebrating the former’s big 250th birthday.
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Media Relations
Friday Is the New Monday: Just Ask RealSense’s 500 Headlines
Bospar understood releasing news on a Friday, especially in the middle of the summer, is traditionally avoided at all costs. But the agency felt RealSense’s story’s news value—and the embargoed media outreach—was strong enough to carry the moment.
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Digital & Technology
Barcelona Principles 4.0: Reinventing PR Measurement for a New Era
The Barcelona Principles 4.0 mark a turning point—not just in how PR practitioners measure communications, but in how we define its value.
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Digital & Technology
Why LinkedIn Opening the API Is a Game-Changer for Executive Influence
With LinkedIn’s newly launched open API for personal profiles, which recently rolled out globally, communications teams can now unlock faster, more accurate and actionable insights.
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Crisis Management
Federal Funding Cuts: Communications Readiness for Academic Medical Centers
While there may be little that can be done about federal funding cuts themselves, communication with key audiences, rooted in resiliency, advocacy and transparency is critical to avoid confusion and reputational damage.
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