PR/Comms
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Crisis Management
Navigating Layoff Communication—With or Without a Plan
Downsizing staff is never easy, but how it’s communicated can define a company’s reputation both internally and externally.
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Digital & Technology
PRNEWS Announces Winners of 2025 Digital Awards
PRNEWS today announced the winners of its 2025 Digital Awards, which celebrates the most the most innovative and industry-altering digital campaigns and initiatives.
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Branding/Marketing
The Benefits of Building a Velvet Rope Around Your Brand
Whether a product or service is priced for the one percent or the everyday American, there are strategies to put in place to create a velvet rope around a brand to make your clientele feel like VIPs.
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Digital & Technology
5 Key Takeaways from Muck Rack’s State of AI in PR Report
As AI becomes more embedded in PR workflows, having a clear use case policy and providing proper training are essential. PR pros must also balance leveraging these tools and preserving the core skills that make great communicators—critical thinking, creativity, and relationship-building—so the next generation of PR talent isn’t left behind.
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Branding/Marketing
PR Roundup: Journos Pick Bluesky, Frontier Pokes Southwest Air, Forever 21 Bankruptcy Lessons
This week’s PR Roundup explores the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging.
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Media Relations
Your CEO Might Not Be Your Best Spokesperson. Here’s Who Journalists Actually Want to Hear From
Data from Edelman’s Trust Barometer shows only 30% of journalists say CEOs are the most credible voice for company information, which means 70% would rather hear from someone else.
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Crisis Management
In Times of Upheaval, Pick Up the Scalpel and Put Down the Sword
As change and chaos grips our politics, and business leaders try to find their footing, the desire to take bold action can be tempting. In moments like these, however, that kind of thinking can be illusory—and seeking that sense of calm or catharsis for its own sake can lead to ill-advised short-term decision-making with long-term consequences for your brand.
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Diversity, Equity & Inclusion
Women’s History Month: Betsy Plank, a PR Powerhouse Who Paved the Way for Generations
Betsy Ann Plank, APR, Fellow PRSA, known as the “first lady of public relations,” dedicated more than 60 years of her life to the industry. She devoted much of that time to advancing PR education by passionately advocating for students of the profession.
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Branding/Marketing
SXSW 2025 Mixes It Up Again for Brands, Influencers and Their Publicists
SXSW 2025 requires those brands speaking and showcasing at the event to be provocative enough to break through the sea of activations to get the attention of media.
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Digital & Technology
Indeed’s VP, Corporate Comms, on Top Use Cases for Generative AI
At PRNEWS’ March 25 online training workshop, Artificial Intelligence for PR, attendees will learn best practices for pitching media using generative AI, how to use the latest tools for deep research, top AI use cases for PR professionals, how to protect organizations from AI threats, and much more. Following is a conversation with one of our panelists, Scott Dobroski, VP, Corporate Communications at Indeed, on best practices for using AI when pitching media.
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