PR/Comms
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Crisis Management
Former “Vanderpump Rules” Star, James Kennedy, Faces Public Downfall: A Reputation Management Case Study
As professionals in the art of reputation management, this disastrous scenario is one to learn from. Let’s zoom out and see where James Kennedy’s PR team could have done better or, perhaps, opted out of representing the unpredictable “Vanderpump Rules” star.
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Branding/Marketing
PRNEWS Live Discusses Anniversary PR Strategies for the Goodyear Blimp
PRNEWS talks with Doug Grassian, VP of Global Communications at Goodyear, to discuss the communications plans for the 100th birthday of the Goodyear Blimp, and what communicators can learn from planning, strategizing and publicizing a significant brand anniversary or event.
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Branding/Marketing
B2B Branding Trends: Balancing Human Connection with AI Innovation
The constant media narrative has led many towards AI fatigue and a skepticism around how much B2B business value it is actually delivering.
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Branding/Marketing
PR People Should Offer Publicity Alternatives to the Super Bowl, Olympics
Creating your own newsworthy, publicizable sports marketing program can achieve what every client wants from a PR firm—the positive earned media coverage that assures consumers remember who the sponsor is. Multimillion-dollar Super Bowl and Olympic brand campaigns are hard-pressed to deliver that.
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Branding/Marketing
PR Roundup: Dimon’s Gaffe, Distrusting Meta, How to Do Trend Reports
This PR Roundup looks at JP Morgan Chase CEO Jamie Dimon’s flip flop on tariffs heard around the world, Meta’s Instagram follow/unfollow crisis, and how to get the right attention from trend and insights reports.
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Digital & Technology
How Duolingo Entered the TikTok Ban Conversation Through a PR-Social Collab
As the potential TikTok ban came to a head last weekend, press coverage and social comments about the adoption of Chinese social media app Xiaohongshu (referred to as RedNote in the U.S.) took off. Duolingo, a language-learning brand known for viral humor and cultural relevance, saw an opportunity to join the conversation.
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Digital & Technology
Why Do Some Industries Capture More Media Attention Than Others?
A recent Intelligent Relations report showed financial services and gaming clients boasted significantly higher PR email open rates, while fintech and IT lagged behind. Here we unpack the numbers to learn how companies can move past any inherent disadvantages of their industries to secure media placements.
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Branding/Marketing
Communicating in Classrooms: How Brands Can Approach Partnering With Schools
Once seen as off-limits, classrooms are now fertile ground for brands like Jersey Mike’s and Kleenex, creating mutual benefits for both schools and communicators. Our author explores the benefits and successes of communicating in schools.
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Branding/Marketing
Three Ways to Connect Authentically With Underserved Communities
As inflation continues to be a problem, many economically disadvantaged communities are feeling the strain of tighter budgets and limited resources even more than they typically do. For marketers and communicators, finding ways to connect with and support these audiences requires thoughtful and empathetic strategies. Our author outlines three ways to reach these audiences.
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Digital & Technology
Navigating Trust Challenges With AI Disclosure
PRNEWS talked to Tim Marklein, Founder and CEO, Big Valley Marketing, about the role of AI in content, how communicators can bridge the trust gap and, what disclosure can do for a brand, organization or public figure.
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