PR/Comms
-
Digital & Technology
Value Over Virality: How to Guide Clients Towards Lasting Impact In The Early AI Age
Chasing trends without a deeper strategy still carries real risk, and trending is not the same as winning.
From
-
Branding/Marketing
PR Roundup: Home Depot’s ICE Crisis, Target’s CEO Switch and Becoming a Human Burrito with Chipotle
This week’s PR Roundup examines the decision of staying silent during crisis—such as Home Depot’s current situation with U.S. Immigration and Customs Enforcement (ICE), and Target announces a new CEO—will it help get sales back on track? Also we look at a fun brand collaboration between Urban Outfitters and Chipotle, just in time for back-to-school.
From
-
Media Relations
PRNEWS Live: How #WearSunscreen Broke Through the Noise
In this session, Williams talks about the successes and lessons of the #WearSunscreen campaign and developing trust with your audience in a media environment riddled with mis- and disinformation.
From
-
Branding/Marketing
LinkedIn Algorithm Success: What Content Works?
At a recent PRNEWS event, Aneesh Lal, founder of The Wishly Group, an independent agency specializing in the B2B Creator economy, spoke about the LinkedIn algorithm and how content type choices can be impacted on almost a weekly basis. The session, dubbed “Creator-led Content: How Leaders Can Benefit,” was part of the PRNEWS Pro workshop […]
From
-
Branding/Marketing
PRNEWS Reveals the 2025 Platinum Awards Shortlist
We’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.
From
-
Branding/Marketing
PR Roundup: TS12 Brand Mania, White House Crime Confusion, LinkedIn Shares Top Colleges
This week’s PR Roundup examines the Taylor Swift effect on brands, how miscommunications at a federal level can cause crisis, and LinkedIn’s back-to-school data. Brands Hop on Taylor Swift’s TS12 Announcement What happened: Taylor Swift might as well be named a fifth element. Everything that woman touches turns to marketing gold. You have air, fire, […]
From
-
Branding/Marketing
Are We in the Opposite of Cancel Culture?
When a brand’s statement or action or advertisement inadvertently provokes a cancel culture backlash from certain sectors of their market, rather than apologize and go underground, companies are embracing the challenge, using it to energize new market opportunities and burnish their reputation with new audiences.
From
-
Branding/Marketing
Superman Just Needs a Good Publicist
In the most recent Superman film, smart PR strategy could have helped the Man of Steel.
From
-
Digital & Technology
Podcast Perfection: Top Tips for Great Audio and Video Quality
Learn how to be a great podcast guest on video and audio with Christine Baratta, Director of The Situation Room Studios and Editorial Content at the Global Situation Room.
From
-
Diversity, Equity & Inclusion
PR Roundup: Peloton Messaging Conflict, DEI Visibility and Trust, Communicating Tariff Price Increases
PR Roundup examines Peloton’s conflicting messaging, a study showing that LGBTQ+ visibility in advertising and messaging is important to consumers, and tariff price increases are here—so how should that be communicated?
From
