PR/Comms
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Digital & Technology
Featuring Veteran Employees’ Powerful Stories for Veterans Day
Veterans Day is an opportunity for companies to stand out while showcasing the invaluable contributions by these exceptional employees through unique communications methods.
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Media Relations
Looking in the Mirror: When Client Issues Are the PR Pro’s Fault
Misunderstandings about client expectations for media placement are often the result of PR professionals’ failure to help decision-makers understand what would be necessary to achieve success long before the contract is signed. Here’s how to turn such challenges into trust-building opportunities and prospects into long-term clients.
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Crisis Management
PR Roundup: McDonald’s Bad Week, Google and Political Ads and Generational Differences in Advertising
PR Roundup looks at the communications responses of McDonald’s after several chaotic appearances in the news, Google’s ban on political ads and a new report on how different generations respond to advertising and messaging.
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Media Relations
How to Pitch Media in an Election Season
As the U.S. election approaches, PR professionals face a dilemma: surrender to a sea of politically-dominated coverage or navigate onward and continue pitching media?
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Digital & Technology
Explainer: Language Learning Models or LLM
Today we review the basics of Language Learning Models also known as Large Language Models and how they influence artificial intelligence.
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Branding/Marketing
New York PR Wizard, Now 100, Looks Back—And Ahead—At How Media and PR Have Evolved
Morty Matz, a PR pro who just turned 100, offered his insights into how the news media and public relations business landscapes—as well as the symbiotic dynamics between the professions—have changed.
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Digital & Technology
Revving Up DEI Through Email Signatures
A simple way to build a more DEI-friendly work environment is by leveraging your most-used communication tool—everyday business email and email signatures.
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Branding/Marketing
The Perpetual Value of Purpose Over Politics
While influence can be used in good and bad ways, there is no doubt that more brands are getting caught in the crossfire of political ideologies that pit Americans against one another. That’s why it continues to be important for companies and organizations to review and reinforce a commitment to their brand ideals and values.
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Branding/Marketing
PR Roundup: Brands and Women’s Sports, Harris Visits Fox News, Social Media Gifting
This week’s PR Roundup features a look into brands’ commitment to women’s sports, how Vice President Kamala Harris fared on Fox News and how influential social media is regarding gifting.
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Media Relations
PR Lessons Learned: Tactics and Pivots of the Vance-Walz VP Debate
There is no greater magnification of performance than the race to become the next President (or Vice President) of the United States—and the PR lessons gleaned from political candidates can serve as powerful reminders for communications professionals.
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