PR/Comms

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  Digital & Technology

  6 Ways Comms Pros Can Use Generative AI to Personalize Engagement

  As communications evolves in this new era of “infinite content,” here are a few ways to leverage generative AI to deliver greater effectiveness and more personalized engagement.

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  Media Relations

  Have a Happy National ‘Hug a Newsperson’ Day, But Skip the Hug

  National Hug a Newsperson Day, celebrated every year on Apr. 4, is a cute idea. But let’s be practical—hugging a journalist these days might not go over well. Here are seven better (and more professional) ways to show love to the media.

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  Branding/Marketing

  PR Roundup: Ford’s Ad Campaign Offering ‘Employee Pricing’, Brands’ DEI and Sustainability Comms Ranked Globally

  This week’s PR Roundup looks at Ford Motor Company’s marketing campaign introducing “employee pricing” discounts amid auto tariffs and a report that ranks the DEI and sustainability communications put forth by the world’s most influential brands.

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  Media Relations

  When Making Your Pitch, Here’s What Journalists Value Most

  There are a host of reasons why journalists reject pitches, but the most common cause is that far too often, the content being pitched is irrelevant to the specific topic or area that the journalist covers. Here’s how to ensure yours is relevant.

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  Branding/Marketing

  Branding a Viral Moment: The Complexities of Trademarks for Famous Phrases

  Viral social moments can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and cement their reputation in culture. Registering a phrase as a trademark however can be challenging.

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  Digital & Technology

  PRNEWS Live: AI Is Making Women Leaders MORE Burned Out, Not Less

  We talked about how AI adoption is impacting women at work, particularly those in PR and communications positions. 

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  Crisis Management

  How to Leverage LLMs for Brand Reputation and Crisis Management

  Large Language Models (LLMs) offer functionality that’s helping marketers and PR pros raise the bar for modern brand reputation management. Here are ways brands can use them to monitor brand reputation with speed and at scale.

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  Branding/Marketing

  Burger King’s Left-handed Whopper and Other April Fools Fails to Learn From

  Think deeply about the potential impact to an audience. Not all April Fools brand jokes are good ones.

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  Branding/Marketing

  PR Roundup: PR Lessons from the Signal Crisis, PR Employee Engagement and Job Satisfaction, UPS Launches Tariff Tool

  This week’s PR Roundup looks at the crisis issues surrounding the fallout from sending of government Signal messages to a journalist, a new study about PR employee engagement not reflecting job satisfaction, and how a new online tool created by UPS is helping to alleviate tariff stress for customers.

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  Crisis Management

  Navigating Layoff Communication—With or Without a Plan

  Downsizing staff is never easy, but how it’s communicated can define a company’s reputation both internally and externally.

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