PR/Comms
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Crisis Management
Starbucks’s PR Blunder: Blaming Customers Equals Trouble
What compounds the problem and leads to the worst kind of viral media coverage is company leadership shirking accountability by saying sales dropped due to impatient Starbucks customers.
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Digital & Technology
Get the Most Out of LinkedIn’s Data to Boost Your Thought Leadership Campaigns
Following are three recommendations to help you harness LinkedIn data to make faster and smarter decisions with greater ROI for your executive eminence programs.
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Branding/Marketing
PR Roundup: Commencement Crisis, Boy Scouts Rebrand, Media Consumption Habits
This week’s PR Roundup looks at Higher Education’s current commencement and communication crisis, the rebranding of the Boy Scouts and a new survey on media consumption habits of Washington, D.C. policy insiders.
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Diversity, Equity & Inclusion
Guess What? PR and Motherhood Aren’t That Different
Despite the similarities, there’s an ultimate differentiator between PR and motherhood: the lifelong bond between mothers and their children. In PR, we can lose a client or change jobs, but as mothers, we are our children’s foundation for life.
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Corporate Social Responsibility
PR Strategies for Olympics Sponsors Battling Negative Media Coverage
There are many lessons that brand sponsors of this year’s Summer Olympics should have learned from the previous Games. And just because it’s a celebrated global event, brands should not let their guard down in regards to reputation and bad press.
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Crisis Management
Learning from Roku’s Breach Communication Shortcomings
In some ways, the breaches at Roku are unremarkable. These types of incidents happen so frequently, we’ve become immune to their scale. But that doesn’t mean companies can be complacent in their communication with customers, employees, partners, media and regulators.
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Digital & Technology
Customizing AI GPTs to Optimize PR Business Processes
AI-driven applications have quickly become a must-have tool in the PR world. Whether it is using ChatGPT to compose content, Zoom AI Companion to take meeting notes, or Shortwave to stay on top of your daily deluge of email messages, artificial intelligence provides the power needed to unlock new levels of business efficiency.
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Diversity, Equity & Inclusion
Working Together to De-stigmatize Women’s Mental Health Issues
Women are working harder than ever before, and their stress levels show it. Companies must do better in supporting today’s working women, and not just during May—Mental Health Awareness Month.
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Branding/Marketing
PR Roundup: World Press Freedom Day, Mother’s Day Opt Out, Comms Not Prepped for Election
In this week’s PR Roundup we learn about supporting journalists, inclusive communications regarding Mother’s Day, and if communicators are already prepping messaging strategies for the 2024 election.
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Media Relations
When Crafting a New PR Business Presentation, Lead With Storyline
When crafting a public relations program, much time can be spent debating which up-front information—how to structure the strategies, objectives and tactics—to include in the presentation, at the expense of developing ideas that work for both the client and the media.
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