PR/Comms
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Media Relations
Four Enchanting Ways To Get Lucky When Pitching Media
PR professionals feel particularly “charmed” when they land a big placement. And on St. Patrick’s Day—and every day—it’s important to create their own luck when reaching out to reporters. Our author suggests following these four tips when pitching media.
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Crisis Management
PR Roundup: TikTok Ban, Princess Kate and Journos Still Value PR
This week’s PR Roundup looks at the business implications of a TikTok ban, Princess Kate’s image issues, and Muck Rack’s 2024 State of Journalism which shows that journalists still value PR.
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Media Relations
Media Placement in 2024 Requires a Diligent and Patient Strategy
Companies globally are experiencing a noisy, complicated and constantly changing media environment, in which seemingly everyone is a content creator. In light of this, it’s been taking more effort this year to get noticed. Here’s what PR professionals can do to get ahead.
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Diversity, Equity & Inclusion
The Feminist Trailblazer: How Muriel Fox Used Public Relations to Change the World
Muriel Fox was a feminist activist and PR executive who helped give voice to a generation during the women’s rights movement in the ’60s, alongside the civil rights and anti-war movements.
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Digital & Technology
In-Person Events Are Back: Supercharge Your Tradeshow Presence With Digital Creators
Last year alone, 72% of people held more in-person meetings and many of them raised budgets for attending events. With this increased attendance, new PR trends have emerged—from an influx in content creators to new social media strategies. Our author explores three tips to revamp your in-person event strategy for 2024.
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Diversity, Equity & Inclusion
Female PR Leaders Say to Speak Up, Set Boundaries and Let Remote Work Be an Equalizer
In honor of International Women’s Day and Women’s History Month, PRNEWS took the time to chat with a few female industry leaders. We looked at the latest workplace issues and trends for women communicators, as well as strategies to rise above some of the difficulties female PR pros can face.
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Crisis Management
PR Roundup: State of Internal Comms, Apple Woes and Women’s Mentorship
This week’s PR Roundup looks at the state of internal communication, Apple’s investor relations and reputation woes and tips for women in mentorship in honor of International Women’s Day.
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Media Relations
An 8-Step Comms Strategy for Overcoming Ageism in the 2024 Presidential Election
To address the age challenge for political candidates, PR professionals can enact an eight-step strategic path to elevate their public images, highlight their leadership and demonstrate that their age does not impact their ability to lead.
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Crisis Management
Listening to Stakeholders Doesn’t Just Build Trust – It Protects Reputation
The reputational impact of a crisis can be reduced, largely by embarking on a journey of rebuilding trust, engaging with all stakeholders, keeping employees motivated and bringing about deep-seated internal change, if need be. Our author details what steps PR professionals should take when a crisis erupts.
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Diversity, Equity & Inclusion
Why There Aren’t More Black Men in PR – And Why It’s an Industry Issue
A Museum of PR Event on Feb. 18, titled “Celebrating Black PR History 2024: Where Are All the Black Men in PR,” hosted an intergenerational panel to discuss the issues facing Black men in PR today, strategies to attract more of them to the industry, and share their own experiences.
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