Experiential
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Agency Life
Agency Leader Chats: Changes, Investments and the Economy
From acquisitions to strategic hiring to acting as consultant to the new faces in client organizations, event agency leaders and their employees continue to ride the waves of economic and cultural evolutions. What we’re learning: Partnerships between clients and agencies are viewed as even more valuable than ever on the corporate side due to changes […]
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Agency Life
March: Event Industry People, Deals, and Moves
Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Acquisitions OBE Worldwide (parent of On Board Experiential) has acquired a majority stake in London-based agency Playmaker Experiential, led by managing partners Ian Hayne and James Hogben. With the deal, OBE expands the […]
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B-to-C Events
The Brief: Cash Showers and ‘F*d Up’ Sponsorships
This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and “f*d up” marathon sponsorships.
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B-to-B Events
The Full SXSW 2024 Recap: 11 Experiential Marketing Trends Spotted in Austin
As Beyoncé’s “Texas Hold ’Em” blasted over the airwaves of various events and activations at SXSW 2024, we were on the ground to see which brands played their cards right. And along our quest to discover the most compelling brand experiences during the 38th annual conference and festivals, which ran March 8-16, some clear experiential […]
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B-to-B Events
From Best Buy to Salesforce, Top 17 Booth Builds from the HIMSS24 Show Floor
Centered on the theme of “Creating tomorrow’s health,” HIMSS24 delivered on bringing together an expansive showcase of the latest digital health innovations and technologies. More than 1,000 exhibitors presented their devices and services at Orlando’s Orange County Convention Center, March 11-15. HIMSS24 brought health IT solutions to life through a vibrant, multifaceted exhibition environment. We rounded up 17 booths that pulled us in.
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B-to-C Events
Coke Says its AI-Centric Spiced Shop Marked a ‘Completely Novel Way to Drive Trial’
Artificial intelligence has come for your taste buds. Rather than bubbling up a traditional sampling campaign for its new Spiced flavor, Coca-Cola celebrated the product’s North American debut by leaning on AI. From March 1-2 at New York City’s ELM, Coke activated a vibrant “Spiced Shop” experience and art installation that fused genAI and artistic […]
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B-to-B Events
Going Guerrilla at SXSW: Three Lessons from Shipt
Brands have a history of producing extravagant, budget-busting activations designed to cut through the clutter at SXSW, but sometimes it’s the smaller, nimbler campaigns that make the biggest splash.
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B-to-B Events
HPE Will Hold the Industry’s First Corporate Event Keynote at the Las Vegas Sphere
Step aside, U2. The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. Today, Sphere Entertainment Co. and Hewlett Packard Enterprise (HPE) announced that Sphere will host its first keynote for a corporate event on June 18 as part of […]
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B-to-B Events
The Brief: Rainbow Hunting and Mountaintop Skincare
This week’s hot takes on hot topics in experiential marketing cover skincare on the slopes, a sexy construction event and St. Patrick’s day rainbow hunting.
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B-to-B Events
Exhibit Trends at HIMSS24: Scavenger Hunts, Techy Coffee Bars, Gamification
More than 30,000 health care professionals attended HIMSS24 in Orlando last week, March 11-15, to explore the latest innovations in health IT. Across the Orange County Convention Center’s miles of aisles, over 1,000 exhibiting companies showcased how their products, services and AI integrations can improve the digital health ecosystems of hospitals and medical centers. Along […]
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