Event Marketer Archives - Page 29 of 36

AI Amendments are Coming to Your Supplier Agreements: How to Prepare

When the EU enacted the General Data Protection Regulation in 2018, it triggered a ripple effect of consumer privacy acts, like the California Consumer Privacy Act, that resulted in corporate event marketing clients adding data privacy amendments to agreements with their suppliers. But a new regulatory chapter is upon us as the EU considers the […]

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Trade Shows

Q&A: 10 Minutes with Keri Ibbitson of Philips

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. In her role as regional lead-events at Philips, Ibbitson drives strategy for a variety […]

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Trade Shows

RSAC 2024 Roundup: Mirrors, Robot Cocktails and Sumo Wrestlers

RSA Conference brought together more than 41,000 attendees and 600 exhibitors to Moscone Center in San Francisco, May 8-10. The premier event for cybersecurity explored the next evolution of AI and the ethics and guardrails around it, security and privacy by design, and the impact on international policy of rapidly expanding technology. “A collaborative mindset […]

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B-to-B Events

The Brief: Rat Summits and Master Cheese-melters

This week’s hot takes on hot topics in experiential marketing cover remixed country clubs, master cheese heads and urban rat summits.

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Trade Shows

Exhibit Case Study: Inside Dematic’s Use of Immersive Media at MODEX 2024

For MODEX 2024, the premier supply chain trade show that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges. On a show floor traditionally full of […]

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B-to-B Events

Meet the All-Stars: The 2024 B-to-B Dream Team

Eight years ago, we reimagined our long-running Dream Team program to focus on b-to-b event and trade show marketers in spaces that, at the time, we said were “home to a virtual revolution in new formats, fresh thinking and trends.”

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B-to-C Events

Formula 1 Miami Grand Prix: Amex, Jack Daniel’s, Hilton, Ferrari and More

The Formula 1 Crypto.com Miami Grand Prix returned for its third year at the Miami International Autodrome with a sell-out crowd of almost 300,000 fans visiting Hard Rock Stadium, May 3-5. From elevated hospitality experiences and celebrity-attended parties to graffiti murals and pop-up shops, we round up activations, events and festivals that kicked brand awareness and fan engagement into high gear around the 305.

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B-to-B Events

The Brief: Electric Gardens and LaundroMatches

This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London.

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Trade Shows

EMS 2024: Five Takeaways for Trade Show Exhibit Experiences

If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. The afternoon session featured a “Beyond Booths” session […]

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B-to-C Events

First-time Formula 1 Sponsor Liquid I.V. Talks Miami Grand Prix, Hydration Inspiration

Liquid I.V. ran with racing’s DRS concept and gave it a clever brand spin for its activation at the Formula 1 Crypto.com Miami Grand Prix. Enter: Dehydration Reduction System, which kept fans cool and hydrated as the Florida heat reached 85 degrees. The electrolyte drink mix brand set up Race House in the Miami International Autodrome, along with branded touchpoints and garage-themed sampling pop-ups around the Hard Rock Stadium complex.

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