Using QR Codes For the Postal Discount? Let Us Know
Old-school merchants like Fahrney’s Pens are using QR codes in their summer catalog mailings. In doing so, catalogers are taking advantage of the USPS’s special summer sale, which gives merchants a 3% mailing discount.
Are you on board with the USPS’s initiative? If so, Multichannel Merchant would like to see your work and hear from you. Please email a PDF of the cover or page that contains the QR code to Tim Parry ([email protected]) and tell us about your QR Code campaign. We want to see what’s working and why, and we may feature your work in an upcoming issue (and/or on or on our Website, or in this very blog).
