The Mouse Wants You in the Picture
With a steady drumbeat of store closings and factory bankruptcies, and with daily reports of layoff numbers that read like pinball scores, no one could be blamed for needing a little extra cheer this holiday season. Say, getting the keys to a kingdom full of pirates, flying elephants and a strange world where some dogs wear collars and some wear hats and pants.
Walt Disney Resorts embarked last week on a viral marketing campaign called
