Blockbuster Inc. has introduced a new DVD case insert program.
The Dallas-based company will offer the inserts in new releases sent to corporate stores. America Online, Cingular, Coca-Cola and Time Inc. have tried the program.
This month, Cingular inserted promotions for phones with Spider-Man faceplates into copies of the “Spider-Man” movie DVD. America Online, meanwhile, used the inserts to promote AOL 9.0 and an AOL/Blockbuster program.
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