Oracle and Microsoft Introduce Enhanced AI Capabilities for Customer Data Platforms
Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.
Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.
Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.
New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration.
Getting creative with engagement tactics was the differentiating factor for Cisco Live's virtual event pivot.
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The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.
Employing a test-and-learn methodology is a table stake for marketers, according to Sachin Puri, Vice President of Growth Marketing at McAfee.
Essential tips for marketers working from home—from managing teams to video conferencing.