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The Return of Cannes Lions: Five Activation-Rich Brand Experiences
The most engagement-rich activations we experienced on the ground at the 2022 Cannes Lions International Festival of Creativity.
The most engagement-rich activations we experienced on the ground at the 2022 Cannes Lions International Festival of Creativity.
How marketers can approach B2B events in the coming year, new trends in the industry, the rise of regional-level decision-making around events, and more.
The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.
After a three-year hiatus, big tech brands once again erected sprawling beach activations at the 2022 Cannes Lions International Festival. One such standout was Meta.
CMOs from Qualcomm, Boardroom, Cheribundi and the Drone Racing League chat about marketing solutions to their brands' greatest challenges.
We spoke with BlackBerry CMO Mark Wilson about the company’s pivot from mobile phone production to cybersecurity.
We spoke with PepsiCo Foodservice CMO Scott Finlow about the company’s marketing priorities for 2022, new digital-first technologies and the role that sustainability and purpose play in the brand’s marketing strategies.
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The essential qualities and skills that aspiring CMOs should master along the road to the C-suite.