Avocados From Mexico’s brand market development director Stephanie Bazan talked with BrandChannel.com about its back-to-school campaign, the Avocado Breakfast Club, to push avocado sales during different parts of the day, like breakfast.
The brand partnered with Sesame Workshop and Elmo for brightly colored in-store displays, coupons, contests and other promotions to remind shoppers that avocados can be a healthy addition to kids’ breakfast meals before they head off to school.
Bazan talks about the strategy behind the breakfast push, in-store innovations to move avocados beyond the produce section and tying in with the Partnership for a Healthier America founded by Michelle Obama. She also talks about expanding a successful in-school program for Avocados from Mexico at primarily Hispanic-dominate schools to help educate kids about nutritious and healthy eating habits. Read the article.
Watch one of the MiniChefs make avocado and strawberry toast for breakfast.
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