webdesign
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Data-Driven Thinking
Forget Branding Vs. Performance – Both Are Critical, And Attention Metrics Bridge The Gap
Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the awareness and affinity that lead to lifetime value and loyalty? The answer is “all of the above.” Still, despite years of talk about “holistic” marketing, too often, advertising professionals view branding and performance efforts as […]
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B-to-C Events
‘Alien: Romulus’ Unleashes Facehuggers in NYC, Plus Six More Head-turning P.R. Stunts
It’s been a big summer for movie and TV premieres, but an even bigger week for marketing stunts in New York City. Ahead of the premiere of “Alien: Romulus” on Aug. 16, 20th Century Studios has been unleashing Facehuggers and Chestbursters on unsuspecting passersby and consumers. New Yorkers encountered Facehuggers attached to the faces of […]
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Trendwatch
How Unilever-owned Liquid I.V. approaches retail media ad spend
Liquid I.V. is pouring ad dollars into online retail platforms to protect its top spot in search results and fend off competitors. “Being the No. 1 powdered hydration company in America definitely puts a target on your back,” said Danielle Fessenden, Liquid I.V.’s senior director of Amazon and omnichannel. Now that online retailers have opened […]
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Digital & Technology
How PR and Media Relations Have Changed in the Past Decade
While many have experienced heightened pressure from clients to demonstrate measurable results for PR efforts, conversations in the PR reveal that changes have made it become increasingly hard to get those results in the first place.
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B-to-C Events
Data-driven Sampling: Inside Primal Kitchen and Pinterest’s ‘Colorful Kitchen’ Pop-Up Events
Digitally native CPG brands often find themselves in a pickle when it comes to driving trial and conversion. So when Pinterest user data revealed that searches for “clean food” have risen by more than 9,700 percent and searches for “dips and snack hacks” have increased by 100 percent, clean-eating condiment brand Primal Kitchen decided to […]
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Data-Driven Thinking
Who Stands To Benefit In Search Ads Following Google’s Antitrust Verdict?
With the huge ruling from the US Department of Justice that Google is a “monopolist” when it comes to search, the regulatory future of online search is being questioned – a scary thought for many marketers. The crux of the case is that Google pays companies to ensure a user’s browser is directed to Google […]
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Media Relations
Retaining Long-Term Clients: Challenges and Strategies for Small PR Agencies
In this landscape, shifting from short-term gains to long-term strategies is crucial in demonstrating the value of small PR agencies and fostering ongoing partnerships. Here’s how to make that shift effectively.
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Data-Driven Thinking
Forget Chrome’s Cookie Concerns: Solutions To Signal Loss Are Already Here
Just a few short weeks ago, the digital advertising industry stopped in its tracks for a moment when Google announced that it no longer plans to deprecate third-party cookies on Chrome. But that’s all the pause this announcement warrants—a moment. The trajectory of digital advertising remains unchanged. There are plenty of signs that the investments […]
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Programming
New MVPD Carriage for Cleo, Bounce Still on Table
Cleo TV kicked off August with launches with three new MVPDs—Mediacom, MCTV and Astound Broadband, helping it add 6 million subs since the end of June.
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Trendwatch
Under Armour shakes up its marketing strategy
With revenue down 10% in its recent earnings report, sportswear brand manufacturer Under Armour discusses fewer promotions, fewer SKUs, more loyalty and more influencers. Every two in three emails Under Armour sent to consumers in 2023 included a discount or promotion. Likewise, 65% of Under Armour’s sales last year were on promotion and only […]