webdesign, Author at Chief Marketer

PR Roundup: Powerful Speeches at the DNC, PR Burnout, and a New Cat-idate for Pres.

PR Roundup explores the characteristics of successful speakers at the DNC, Muck Rack’s new report on burnout and Morris the Cat’s campaign for president.

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B-to-C Events

Field Report: Feeling the Grind at Mike’s Hard Lemonade’s ‘Jobstacle’ Course

With Labor Day around the corner and survey results revealing that more than half of Americans think their job is harder than other professions, Mike’s Hard Lemonade teamed up with actor and former odd-job man Lamorne Morris to put New Yorkers to work. On Aug. 20, as an extension of its “Hard Days Deserve a […]

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B-to-C Events

How Back-to-School Skincare Purchases are Driving CeraVe’s First-ever Mobile Tour

To capitalize on a spike in sales of its cleansers during the back-to-school shopping period, CeraVe launched its first-ever mobile tour this summer designed to engage students preparing to return to schools and campuses. The four-city CeraVe Drama Free Cleansing Tour hit New York City, Chicago, Nashville and Atlanta, Aug. 1-17, and offered a soap […]

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Trendwatch

Mobile sales drive nearly half of all online sales in July

Sales through smartphones increase 10.2% year over year, according to Adobe. But the average mobile ticket is 32% smaller compared with desktops. Mobile drove 49.3% of all U.S. ecommerce spending in July 2024, according to new data from Adobe Analytics. In 2025, the web analytics vendor estimates that mobile shopping will consistently be half or […]

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B-to-C Events

Castles and Choreography: All Hail Disney’s ‘Rise of Red’ Premiere Event

It’s been five years since Disney Branded Television has released a new installment from its “Descendants” franchise. So for the July debut of the fourth film in the fantasy series, “Descendants: The Rise of Red,” the brand aimed to reignite the fandom with a family-friendly premiere event infused with pop-up performances and meticulously curated design […]

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Media Relations

Gaining Positive Media Coverage For A Mega Sporting Event: Olympics Versus U.S.-Based Sports

PR practitioners representing sponsors of high-visibility events like the Super Bowl and World Series face the same problem as those who work on Olympic accounts, in that “official sponsor” brands expect their PR reps to promote their multi-million dollar sponsorships. Here are tips for landing positive media coverage from both.

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Cynopsis: Esports

Cynopsis Esports 8/22/24: Backyard Sports is back; gaming audience to hit 3.4B; Gamescom’s top reveals

Thursday, August 22, 2024 Good morning! It’s Thursday, and this is your monthly Gaming Brief. Newzoo’s latest Global Games Market Report forecasts almost $188 billion in revenue in 2024, a 2.1% increase year-over-year despite upheaval in the games industry’s jobs market. PC gaming is leading the charge in YoY growth, with a 4% improvement in […]

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B-to-B Events

Free to Nominate: The Event Industry ‘Watchlist’

We’re naming the most influential experiential marketers this fall, and you’re invited to nominate them…

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Marketers

Colgate-Palmolive’s First-Party Data Strategy Is A Study In Quality Over Quantity

When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go again.” As the chief digital officer of Colgate-Palmolive, a big part of King’s job has been to evangelize the need for cookieless prep, which is hard to do without the urgency of a deadline. And […]

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Data-Driven Thinking

Google Won’t Kill Off Cookies, Consumers Will – And That’s How It Should Be

Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good. Exact details are still unclear, but Google said it will offer Chrome users the chance to “make an informed choice that applies across their web browsing.” The fate of cookies is now in the hands of the consumer. […]

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