webdesign
-
Latest
CMS Cracks Down on Medicare TPMOs
According to ActiveProspect, the Medicare world is abuzz with a new rule that’s sure to shake up the TPMO (Third-Party Marketing Organizations) scene. CMS has just dropped a bombshell: starting October 1, TPMOs need to get explicit written consent from beneficiaries before sharing their precious data with other marketing organizations. ActiveProspect has a guide to help marketers understand […]
From
-
Latest
The FCC Strikes Back Against AI Voice Channels
According to TCPAworld.com, the FCC has made a seismic shift in the AI landscape, proposing a groundbreaking new rule that could reshape the future of AI voice channels. For the first time ever, the agency is mandating that all AI-generated calls include a clear disclosure at the outset. According to Troutman Amin’s Tori Guidry, “This NPRM hasn’t […]
From
-
Latest
AI: The Gamechanger With Massive Red Flags
Propmodo has an interesting feature piece on the use of AI for the real estate market. Amongst the key findings: AI can’t replace the human touch. It’s great at crunching numbers, but it can’t build trust or close deals. Brokers still need to use their human charm to win over clients. Algos aren’t perfect, so brokers […]
From
-
Latest
TCPA Violation: QuoteWizard Facing Damages
In a recent critical certification ruling against QuoteWizard, the industry was given a preview of what to expect come January 2025. “Every single class member clicked on a form consent. But because the partner page did not include QuoteWizard the court held there is a common issue as to whether the consent is valid,” explains Eric […]
From
-
Programming
NBA Files Motion to Dismiss WBD Lawsuit
The NBA asked the New York Supreme Court to dismiss the lawsuit from Warner Bros. Discovery which sought to act on a matching rights clause that’d keep it as one of the league’s media partners. On Friday
From
-
Media Relations
This Is Not an Op-ed: Editorial Alternatives for Thought Leadership
It’s not just an opinion—op-eds are becoming harder to place. How’s a PR professional supposed to help leaders get their expertly written thoughts out into the world?
From
-
B-to-C Events
Photos: Inside the Inaugural Fanatics Fest for Sports Superfans in New York City
Digital sports platform Fanatics brought its wide-ranging ventures across merchandising, trading cards, collectibles, special events and more to life with the inaugural Fanatics Fest, Aug. 16-18, in New York City. What’s being referred to as the new Comic-Con for sports fans, the event attracted more than 70,000 sports fans and collectors to the Javits Center, […]
From
-
The Big Story
The VC POV
Special guest and prolific ad tech investor Eric Franchi of Aperiam Ventures discusses his firm’s recent bet on attention metrics startup Adelaide. Plus: What’s up with Meta’s new third-party attribution partnerships?
From
-
CTV Roundup
Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On?
Ever since Nielsen was dinged for undercounting TV viewers during the pandemic, its competitors have been fighting to convince buyers and sellers alike to adopt them as alternatives. And yet, some industry insiders argue that alt currencies weren’t ever meant to supplant Nielsen.
From
-
Data-Driven Thinking
Has Idealism Killed Google’s Pursuit Of Privacy?
It’s been a busy few weeks for those following Google. It all started with the Privacy Sandbox team announcing a pivot away from phased third-party cookie deprecation in Chrome to one driven by user prompts … for settings they already have. By now, many hot takes on the Sandbox announcement have already been written. But […]
From
