webdesign, Author at Chief Marketer

Faster shipping speeds spend for Amazon customers

New data from CIRP finds that Amazon shoppers who opt for one-day or same-day shipping are among the highest annual Amazon.com spenders. Amazon.com shoppers who select one-day or same-day shipping spend $1,270 annually on Amazon, according to new U.S. data from consumer research firm Consumer Intelligence Research Partners. The longer the shipping time, the less […]

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Ace’s new store format to boost sales 11% and profit 5%

Ace Hardware gives Multichannel Marketer an in-depth look into its new experiential store format dubbed Elevate Ace. The stores showcase Ace’s anchor brands that drive incremental growth for the hardware cooperative. Ace Hardware unveiled a new store format that aims to elevate the merchandising of its most sought-after brands, enhance customer service and create a […]

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Data-Driven Thinking

Authenticity Can Help Brands Ride The Election Wave – Without Drowning

As marketers, we often feel like we’re walking through a minefield, meticulously reviewing analytics and responding to data insights while trying to get the most out of our clients’ ad budgets. Throw in the chaos of the election year, which has already delivered unprecedented surprises, and it’s like adding juggling torches to the mix. It […]

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Programming

What ESPN’s Digital Future Looks Like

ESPN chairman Jimmy Pitaro dived deeper into ESPN’s digital future at the company’s media day at its Bristol headquarters.

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Branding/Marketing

Samsung Electronics’ Head of Corporate Comms on Best Practices in Brand Reputation Management

At the 2024 Meltwater Summit in New York City earlier this summer, Katie Stratakis, Head of Corporate Communications at Samsung Electronics America, shared the company’s approach to proactive brand storytelling and best practices for brand reputation management during crises.

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Cynopsis: Sports

Cynopsis Sports 08/27/24: Cooper Flagg shoes ’em what he’s got

Tuesday August 27, 2024 Good morning! It’s Tuesday, August 27, and this is your monthly Cynopsis sports newsletter. FUBO’S CINDERELLA STORY Fubo’s bid to halt the launch of Venu Sports was approved by the U.S. District Court, Southern District of New York. The Disney, Fox and Warner Bros. Discovery JV was set to launch […]

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Data-Driven Thinking

Mitigating Misrepresentation: Is There A Proper Approach To ID Bridging?

It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs are populated in bid requests. These sellers are causing a cookie ID to be presented in the bid request, in the customary field (“buyeruid”), but this cookie is not present in the browser. MediaMath listed […]

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Cynsiders

No Audibles for Omaha Productions

You’ve seen the hit “Monday Night Football” simulcasts featuring Peyton and Eli Manning. There’s “Quarterback” on Netflix and documentaries touching on some of sports’ iconic moments and figures. But the company behind all that was born from a phrase Manning used to change up a play: “Omaha.” Omaha Productions, the media company created by Super […]

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B-to-C Events

The Brief: Flavor Fantasies and GenAI Lofts

This week’s hot takes on hot topics in experiential marketing cover flavor fantasies, speed-dating picnics and GenAI Lofts.

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Branding/Marketing

Thought Leadership Strategies for B2B Businesses

In a PR landscape that is increasingly fast-moving and AI-driven—and with consumer trust declining across all industries—B2B thought leadership programs are an opportunity to present executives’ perspectives on the unique industry concerns of their customers while positioning them as insightful partners in navigating the greater business and economic landscape.

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