webdesign
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Tech & AI
GenAI powers eBay’s new seller tools
EBay’s casual sellers need sophisticated tools. And generative artificial intelligence is the vehicle to get that job done. That’s what the marketplace giant determined last year when it started doubling down on investing in the seller experience for its casual sellers, said Xiaodi Zhang, vice president of seller experience at eBay. Most recently, eBay debuted […]
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Trendwatch
Four retailers named top customer experience brands
Average customer experience quality falls to record low, according to Forrester’s annual index. Chewy, H-E-B, Zappos and Etsy ranked in the top 10 brands for having a top customer experience, according to Forrester Research Inc.’s 2024 U.S. Customer Experience Index released in June. The annual index evaluates 98,363 consumers’ perceptions of 223 brands across 13 […]
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B-to-B Events
Cannes Lions 2024: 10 Ways Brands Brought Creative Thinking to the Riviera
Many of the industry’s rules fly out of the window when it comes to activating at Cannes Lions. Intimate interactions and dwell time are prioritized over throughput. Major risks are rewarded. And in some cases, earning and keeping the attention of the innovative, c-suite-level advertisers and marketers in attendance poses a greater challenge than sticking […]
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CTV Roundup
This Startup Is Serving Up A Cocktail Of CTV And DOOH
BarBoards, an Austin-based startup that launched in February, is the latest DOOH tech platform hoping to win TV ad dollars by running ads on screens in restaurants and bars.
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Programming
Deja Vu: Skydance, National Amusements Agree to New Paramount Deal
Here we go again. Skydance Media and National Amusements have agreed to a new preliminary agreement that would see the former acquire Paramount Global.
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Programming
Deja Vu: Skydance, National Amusements Agree to New Paramount Deal
Here we go again. Skydance Media and National Amusements have agreed to a new preliminary agreement that would see the former acquire Paramount Global.
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B-to-C Events
Inside the Evolution of Paramount+’s Larger-than-life Fan Activation, The Lodge
You might say The Lodge is peak experiential. The traveling, winter chalet-themed Paramount+ activation has drawn hundreds of thousands of consumers since launching in early 2023, enticing fans with a series of sprawling vignettes and multisensory experiences that bring to life the “Mountain of Entertainment” available on the streaming service. And all along the way, […]
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Digital & Technology
Cannes Lions Takeaways: Creativity Hits Back and PR Earns Some Metal
At the 2024 Cannes Lions Festival of Creativity PR finally broke through and received well-deserved award recognition. For the first time, a PR agency claimed sole credit for the PR category, with Golin winning the PR Lions Grand Prix for Idea Creation for their “Misheard Version” campaign for Specsavers. Ogilvy PR also earned big accolades […]
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Digital & Technology
5 Gold Medal Tips to Make You a Top PR Presenter
By incorporating these gold medal tips into the presentation, you’ll be on your way to capturing the audience with every pitch, speech or press conference.
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Digital & Technology
Setting and Owning the Narrative: 3 Considerations for PR Practitioners
Setting and owning the narrative has never been more important, our author writes. The opportunity for practitioners is to utilize their understanding of narrative and apply it in a rapidly changing environment to support a new generation of branding. Here are three ways to accomplish this.
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