webdesign, Author at Chief Marketer

Cynopsis Sports 07/30/24: Olympics ads scoring for NBCU

Tuesday July 30, 2024 Good morning! It’s Tuesday, July 30, and this is your monthly Cynopsis sports newsletter. THE GAMES HAVE BEGUN Three days in, advertisements during the Paris Olympics on NBCUniversal are providing higher attention (+18%), greater message recall (+33%) and an increased likelihood to search (+67%) on linear than competitive broadcast/cable television, […]

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Marketers

Vendors Like RTB House And Raptive Bought Into The Privacy Sandbox. Do They Feel Burned?

Google sent the online ad ecosystem reeling a week ago with the news that, upon reflection, third-party cookies will not be deprecated for the entire browser. But what about the ad tech vendor partners that committed serious energy and resources to test Chrome’s Privacy Sandbox proposals? Vendors like Criteo, RTB House, Raptive and MiQ placed […]

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Branding/Marketing

What PR Pros Can Learn from Influencer Nara Smith and Marc Jacobs Collab Backlash

The campaign is facing some backlash from users for allegedly imitating another creator, Mary Korlin-Downs, who previously made a similar video baking the same bag from scratch through a trade partnership with the Marc Jacobs brand.

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Trendwatch

Publicis Groupe to acquire influencer marketing platform Influential

Communications company Publicis Groupe recently announced it plans to acquire Influential, an influencer marketing company. Influential uses AI to match bands with an influencer’s audience. The vendor has 300 brand clients, including Ulta, Amazon, DoorDash and McDonald’s, and has 3.5 million influencers in its network. Influential has access to and data on 90% of global […]

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Tech & AI

How AI boosts Ghirardelli’s conversion rate

Pam Perino, digital content operations and development manager at Ghirardelli Chocolate Company, shares how using an artificial intelligence software to help select, order and modify images increases the global chocolate brand’s conversion rate. Pam Perino has an endless number of product detail pages to manage, said the digital content operations and development manager at Ghirardelli […]

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Latest

AmeriLife’s LeadStar 2.0 Platform Enhances Lead Generation for Insurance Agents

LeadStar Marketplace, a platform exclusive to AmeriLife-affiliated agents, launched LeadStar 2.0, an upgrade designed to improve how agents acquire leads for health and life insurance products. “We are dedicated to pushing the boundaries of what’s possible in lead generation,” said William DeCourcy, Chief Lead Generation Officer for AmeriLife. “These enhancements are a testament to our ongoing […]

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Latest

TCPA Enforcement Heats Up

Earlier this month, Blue Cross and Blue Shield in North Carolina, along with systems vendor Change Healthcare agreed to pay $1.6M for violating the TCPA with unconsented robocalls. In other robocall news, on July 16 the FCC’s Jessica Rosenworcel took another step to regulate AI-generated calls and texts. The Hill reports, “The proposal would require callers to obtain […]

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Latest

Google Decides It Just Can’t Quit Cookies

On July 22, Google gave word that third-party cookies were here to stay, for now. “Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time,” said Anthony Chavez, vice president […]

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B-to-C Events

The Brief: Foldable Buses and the Stayman Islands

This week’s hot takes on hot topics in experiential marketing cover foldable buses, Piña Oatladas and the Stayman Islands.

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Online Advertising

Google Says It’s Still Figuring Out How A Cookie Opt-In Model Will Work

Google is still figuring out what a cookie opt-in or opt-out model would look like — and how it would affect development and adoption for the Chrome Privacy Sandbox.

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