webdesign
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Marketers
Adalytics Report Challenges Verifiers And Pubs That Claim 100% Brand-Safe Media
That thud you just heard? The latest Adalytics report dropped on Wednesday. The spotlight this time is on media sellers with masses of user-generated content (UGC), including movie and video review forums with unmoderated comment and discussion sections. Examples include Fandom, Tumblr, Metacritic, Dailymotion, Genius, Urban Dictionary (which you might expect) and even the Merriam-Webster […]
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Media Relations
Should a Brand Enter a High-Traffic News Cycle?
During high-traffic news cycles—including social and political global events—many brands may feel obligated to join the thread and contribute to the trending story, feeling mounting pressure for their corporate teams to comment on headlining news.
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Data-Driven Thinking
Retail Media Has Its Own Last-Click Addiction – And The Problem With Add-To-Cart Rates
It’s widely accepted that last-click attribution is flawed. While publicly it’s much derided, however, privately it shows no sign of going anywhere. Unfortunately, retail media and commerce media have their own version of last-click addiction: add-to-cart (ATC) rates. And just like last-click attribution, it’s a metric not fit for consumption. It also highlights the real […]
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Programming
Disney Streaming Businesses Profitable for First Time
Mouseketeers celebrated as Disney revealed positive profitability on its combined streaming businesses in 3Q24.
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Crisis Management
Crisis of Communication: The Secret Service’s Leadership Failure
Kimberly Cheatle’s, now-former director of the Secret Service, swift downfall highlights the critical communication skills leaders must master during crises.
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B-to-C Events
The Brief: Sweet Escapes and Symphonies of Spirits
This week’s hot takes on hot topics in experiential marketing cover drama-free mobile tours, beach club bronzing and Banana-Versaries.
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Programming
Double Duty: Fubo Finds FAST Success Amid Venu Courtroom Battle
It was a busy Tuesday for Fubo as it not only checked in with its 2Q24 earnings results, but also kicked off the preliminary injunction hearing for its suit against Venu Sports partners Disney, Fox and Warner Bros. Discovery.
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Programming
Fox Posts Mixed 2Q Results
Fox Corp.’s leadership was steady as the company posted its mixed results for fiscal 4Q24, but it’s already looking forward to 2025.
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Marketers
The DOJ Wins Its Search Antitrust Case Against Google. Next Up Is Ad Tech
“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice. The decision, which came down on Monday afternoon, is the culmination of the DOJ’s case arguing that Google maintains an illegal monopoly over the search […]
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Most Read
Retail marketers react to Google’s cookie deprecation reversal
Cookie depreciation is no longer a looming threat, but retail marketers still need to prepare for shoppers opting out of tracking. Google’s recent announcement that it will not phase out third-party cookies gives retail marketers more time to adjust their marketing strategy and bolster their first-party data. Cookie-based advertising allows marketers to track consumers […]
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