webdesign
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Programming
Olympics Off to a Hot Start
The Paris Olympics have taken the world by storm within less than a week since the Opening Ceremony.
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Media Relations
The How and Why of Pitching a Story to LinkedIn News
There’s another major LinkedIn benefit that communications professionals are starting to catch onto, and that’s the power of having company news covered, shared and amplified by LinkedIn News.
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B-to-C Events
Box Trucks, Giveaways, and 25 Dogs: Inside Universal’s ‘Despicable Me 4’ Premiere
The Minions have become icons in their own right, so for the premiere of Illumination’s “Despicable Me 4,” the latest installment in the series the launched them to stardom, Universal Pictures just had to put the yellow, banana-loving, goggle-wearing creatures front and center. From popping up on the red (actually, yellow) carpet to mobile billboards […]
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Marketers
DoubleVerify Breaks The Moat And Storms The Social Castle
What do Pepsi, Ulta Beauty and AB InBev have in common? A year ago, they were Moat clients. Now they’re in DoubleVerify’s camp. “It’s always an interesting dynamic when a competitor just literally drops off the map the way Oracle did with Moat,” DoubleVerify CEO Mark Zagorski told investors during the company’s earnings call on […]
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Online Advertising
Innovid Wants To Solve CTV’s Most Annoying Issue
TV measurement platform Innovid has a new frequency management product that manages frequency caps across connected TV, mobile and desktop, including display and audio.
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Branding/Marketing
Learning about Olympic Sports Sponsorship from Flavor Flav and USA Water Polo
There is only one Flavor Flav, but his activation with USA Water Polo provides a few key lessons for any company looking to grow its brand through meaningful sports sponsorships, including leaning into the pillars of authenticity and commitment with a hype mindset.
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Digital & Technology
Disability Pride Month: Moving Beyond Tokenism to Authentic Representation
By amplifying real stories and voices, promoting diverse representation and steering clear of ableist tropes and stereotypes, organizations can foster a more inclusive and accessible society.
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B-to-C Events
SDCC 2024: Brands Descend on San Diego with Chariot Races, Bathroom Battle Stations and 2D Factories
San Diego Comic-Con returned to its former glory last week after the Writers Guild of America and SAG-AFTRA strikes took some wind out of the event’s sales in 2023. The pop culture convention, this year July 25-28, once again served as a playground for both superfans of comics, movies, TV, gaming and multimedia, and the […]
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Marketers
Vendors Like RTB House And Raptive Bought Into The Privacy Sandbox. Do They Feel Burned?
Google sent the online ad ecosystem reeling a week ago with the news that, upon reflection, third-party cookies will not be deprecated for the entire browser. But what about the ad tech vendor partners that committed serious energy and resources to test Chrome’s Privacy Sandbox proposals? Vendors like Criteo, RTB House, Raptive and MiQ placed […]
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Branding/Marketing
What PR Pros Can Learn from Influencer Nara Smith and Marc Jacobs Collab Backlash
The campaign is facing some backlash from users for allegedly imitating another creator, Mary Korlin-Downs, who previously made a similar video baking the same bag from scratch through a trade partnership with the Marc Jacobs brand.
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