Chief Marketer Staff

• USPS Eyes 9-Billion-Piece Mail Volume Decline

  (Direct Newsline)—The U.S. Postal Service said it expects to end the current fiscal year with a volume decline of nine billion pieces.

• News Brief

  RITE AID CORP.: has named John T. Standley as president and chief operating officer, a post he previously held with the company

• Agencies

  Philips Norelco Pushes Shaver with ‘Manalogues’

  Philips Norelco, the company behind the “Shave Everywhere” body grooming site that got its message across with produce

• NHL Revamps Site, Strikes Yahoo Fantasy Deal

  The National Hockey League is looking to lure more fans online with enhanced video and social networking features on its new Web site and through a fantasy hockey partnership with Yahoo

• Agencies

  Downy Teams with Ann Taylor for In-Store Events

  Procter & Gamble is supporting the launch of the new Downy Total Care fabric enhancer with a series of in-store events with partner Ann Taylor Loft

• Agencies

  Taco Bell Kicks Off Anti-Hunger Campaign with MTV Celebs

  Taco Bell is jump-starting its second annual anti-hunger fund-raising effort with stars of an MTV reality show doing a cameo appearance at one of the fast food chain’s Los Angeles restaurants next week

• Agencies

  Downy Teams with Ann Taylor for In-Store Events

  Procter & Gamble is supporting the launch of the new Downy Total Care fabric enhancer with a series of in-store events with partner Ann Taylor Loft

• Listline e-Newsletter 9/26

  Trinity Direct has introduced a list of 92,706 buyers and prospects from the Catholic Child Catalog

• Four Aleged Debt Negotiators Settle With FTC

  Four alleged debt-negotiation telemarketers have agreed to settle Federal Trade Commission charges that they falsely claimed they could reduce consumers’ debt by up to 60% percent, leading many people into financial ruin and bankruptcy.

• Ann Taylor Taps Alliance for Credit Card Program

  AnnTaylor Stores Corp. has hired Alliance Data Systems Corp. to launch a new co-branded MasterCard credit card program and an exclusive rewards program for cardholders.