* Catholic Child Catalog
* Toys and Joys Woodworkers
* Mass Market Retailers Magazine E-mail
* Americans Enduring Mental Health Disorders
* Spanish Speaking Licensed Professionals at Home Address
* Animal Rights Power Donors
* Kotula’s Catalog Blow-in
* Introducing Elisa Klatt at Lake Group Media Inc.
NEW LISTS
Catholic Child Catalog
Trinity Direct has introduced a list of 92,706 buyers and prospects from the Catholic Child Catalog. Products sold include books, games, toys, jewelry, movies and gift items.
Selections: Spanish speaking, last-24-month buyers, state/SCF/ZIP
Price: $100/M
Contact: Trinity Direct, Bob Stein (973-283-3600; [email protected])
Toys and Joys Woodworkers
McCarthy Media Group Inc. offers this master file from Toys and Joys Inc. It identifies woodworking hobbyists; more than 10,000 buyers and 22,000 inquirers. Buyers purchased plans, patterns, kits and accessories for making toys. The unit of sale was $58. Sources include card packs, direct mail and the Internet.
Selections: Hotlines, gender, dwelling type, state/SCF/ZIP
Price: $95/M (inquirers); $100/M (buyers)
Contact: McCarthy Media Group Inc., Mike McCarthy (608-837-4343; [email protected])
Mass Market Retailers Magazine E-mail
Worldata has announced the availability of 6,427 e-mail addresses from Racher Press Inc. for targeting subscribers to Mass Market Retailers Magazine. This titles reaches executives at supermarket and drugstore chains and other kinds of mass merchandise retailers. A corresponding postal file has been on the market for some time.
Selections: Recency, one per company, state/SCF/ZIP
Price: $250/M (e-mail file)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
Americans Enduring Mental Health Disorders
ListSolutions has a list of more than 1 million individuals who have one or more mental disorders. Those listed include individuals living with stress, anxiety, attention deficit disorder, bipolar disorder and similar conditions. Nearly half are 35 or younger. This self-reported data comes from Web sites and online surveys.
Selections: Age, donor, ethnicity, gender, health insurance, homeowner, hotlines, income, language, lifestyle, mail order buyer, marital status, medication, occupation, other ailments, presence of children, recent life change, state/ZIP
Price: $175/M
Contact: ListSolutions, Sandy Ostrander (732-729-0500, ext. 17; [email protected])
Spanish Speaking Licensed Professionals at Home Address
Specialists Marketing Services Inc. has unveiled a group of licensed professionals lists. Ten data cards have been released for targeting Spanish-speaking professionals in the beauty, construction, medical, financial, nursing, real estate and other industries. More than 325,000 names are available on the largest file—Spanish Speaking Licensed Professionals at Home Address. Sources include government and business registration records, trade groups, company and corporate directories.
Selections: Age, gender, income, length of residence, state/SCF/ZIP
Price: $105/M (most files)
Contact: Specialists Marketing Services Inc., Femina Lalji (201-797-7566, ext. 2516; [email protected])
Animal Rights Power Donors
Macromark Inc. has assembled a list of contributors to various animal rights causes. It names 133,425 individuals who responded to telemarketing solicitations. Donations ranged from $10 to $1,000.
Selections: Date of donation, monthly hotline, gender, telephone number, state/SCF/ZIP
Price: $110/M
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; [email protected])
NEW INSERT MEDIA
Kotula’s Catalog Blow-in
No more than insert can be blown in each of 4 million Kotula’s catalogs mailed annually. This men’s catalog offers products in such categories as bar and grill, garage and auto, gifts and gadgets, safety and security, as well as sports and recreation. The maximum size for inserts is 5-1/2 by 6 inches, weighing up to a quarter ounce.
Price: $35/M
Contact: ALC Insert Media, John Toscano (914-524-5254; [email protected])
MEET THE BROKER
Introducing Elisa Klatt at Lake Group Media Inc.
By Jim Emerson
This week, Meet the Broker features Elisa Klatt. She says no one can succeed in this business anymore simply by just making list recommendations and ordering lists. For more, click here (directmag.com/meet_the_broker/0925-elisa-klatt).
Network
