Author

Chief Marketer Staff

  • Listline e-Newsletter 10/09

    Information Strategies Inc. has selected DirectInnovations Inc. to manage a list of 151,224 subscribers

  • Agencies

    Netflix Popcorn Bowl Winners Set World Record

    At the end of a grueling six-day competition, two winners emerged from the Netflix Popcorn Bowl in New York City’s Times Square with a world record on Tuesday after viewing 57 movies in 123 hours and 10 minutes

  • Rivet London Gets Swept Into Lowe

    The London office of Rivet, an Interpublic Group of Cos. agency, is beginning a transition that will align it with another Interpublic agency, Lowe London as of Jan. 1, 2009

  • Agencies

    Duracell, Maggie Gyllenhaal Launch Holiday Ambassador Search

    Procter & Gamble’s Duracell brand is once again on the hunt for five ambassadors to deliver holiday gifts to patients in children’s hospitals this year, and has partnered with actress Maggie Gyllenhaal to do just that

  • Yankee Candle Runs Breast Cancer Awareness Promo

    Yankee Candle Co. is running a cause-marketing campaign selling new products to benefit the National Breast Cancer Foundation, Inc, a cause it has championed before

  • WPP Says it Won Research Firm TNS

    Ad holding company WPP Group said Wednesday it has succeeded in its bid to acquire publicly-held marketing research firm Taylor Nelson Sofres for $1.93 billion in stock

  • News Brief

    JCPENNEY CO. INC.: is launching a new women’s fashion sportswear line designed by Charlotte Ronson, called I “Heart.”

  • Internet Ad Revenue Grows 15.2% in First Half

    U.S. Internet advertising revenue for the first six months of 2008 were $11.5 billion, a 15.2% increase over $10 billion last year, according to the Interactive Advertising Bureau.

  • Listline e-Newsletter 10/08

    DirectInnovations Inc. now manages a file of newsletter subscribers for
    MyCompanyToday.com

  • Agencies

    Fox News Launches YouTube Election Channel

    Fox News Channel has created an outlet for election-related video segments on YouTube, aiming to cultivate an eclectic audience of Web surfers and build viewership for its TV programming