Chief Marketer Staff

• Pay Per Click Growth Boosts Fraud Awareness

  Click fraud’s impact can be substantial for advertisers large and small. And as executive level marketers continue expanding their use of pay per click media, more consider the issue a priority.

• Agencies

  A Powerful Back Cover Can Help Cover Your Catalog’s Back

  Most catalog creative and marketing departments spend oodles of time working on their front cover. The back cover? It’s treated as quite literally an afterthought. Here’s why the back cover is just as important as the front

• Agencies

  Immersive Customer Experiences Aren’t Just for Customers

  Your creative team’s impact on customer relationships is heightened by the nature of loyalty marketing — marketing based on dialogue. This is why you need to get your brand’s creative team on board with the marketing program

• Acquisition

  ListTalk: Quality vs. Quantity: How Are You Building Your Prospect File?

  This week, List Talk features Christina Bashark of ePostDirect, who thinks marketers should focus on quality rather than quantity when it comes to building their prospect files. One way to do this is co-registration data

• Charming Shoppes Expects Bigger Third Quarter Loss

  Charming Shoppes Inc. expects to post a loss of 35 to 37 cents per share for the third quarter, down from a prior estimate of nine cents to 11 cents per share.

• Internet Europe to Acquire Hungarian E-Marketer Vatera

  Internet Europe BV will acquire Hungarian ecommerce company Vatera.hu Kft from IEurope Capital.

• Atlantic List to Offer E-Services

  Atlantic List Co. has teamed up with EWayDirect to offer e-mail marketing, search engine marketing and social media marketing to its clients, many of whom are nonprofits.

• Nielsen Partners With Chinese Firm to offer Market Research Data

  Nielsen Online and Beijing Zhongqian Wangrun Information Technology Co. have launched CR-Nielsen, a joint venture that will offer Internet audience and advertising services for the Chinese marketplace.

• Listline e-Newsletter 10/10

  Lake Group Media Inc. takes over management of two files for Planned Parenthood Federation of America, effective Oct. 13

• Agencies

  Food Network Takes Star Chefs to the Aisles

  The Food Network is collaborating with Sony Pictures Home Entertainment to bring Paula Deen, Rachael Ray and others of its celebrity chefs into supermarkets