Chief Marketer Staff

• PRC Names Langley Vice Chairman

  The Postal Regulatory Commission has named Commissioner Nanci Langley Vice-Chairman. She will serve for one year.

• Agencies

  PC Back in B.C.: Politically Incorrect Direct Marketing

  Hard as it may be to believe, early day direct marketers were no better than others when it came to slurring minority groups. Often, they used insensitive language even about the people they were targeting

• Listline e-Newsletter 10/17

  GT List Services released a file that names 540,000 individuals who requested health insurance price quotes

• Agencies

  Redenbacher Popcorn Pushes Rebate Promo with TV Spots

  ConAgra is aiming to heat up sales for two of its popcorn brands with a rebate offer tied to the DVD release of the latest film in the “Indiana Jones” series

• Agencies

  Tommy Hilfiger Wants Your Dreams

  A social media campaign launched by Tommy Hilfiger toiletries is asking consumers to depict their dreams and use the Brickfish social media ad network to do so

• In-Bar Survey Favors Obama/Stewart Ticket in November

  For the second time this year, the TouchTunes broadband jukebox network has been asking bar and restaurant patrons about their political leanings in connection with a registration campaign by Rock the Vote

• Agencies

  Brunch with Popular Hispanic TV Host is Prize in General Mills Promo

  General Mills is expanding the promotions under its Que Rica Vida Hispanic marketing platform to include a sweepstakes for its Bisquick and Que Rica Vida brands

• Direct Marketing in China

  Looking for a way to crack the Chinese market? You can do it online or by phone. But don’t waste your time on direct mail

• News Briefs

  PANASONIC: has, for the fourth year in a row, named Xperience Communications

• Agencies

  Scammers Take FTC’s Name In Vain

  The latest no-goodniks attempting to take advantage of an organization’s good name are hiding behind no less than the Federal Trade Commission.