Chief Marketer Staff

• Sony Ericsson Wants Bond Fans Shaken, Stirred by New Phone

  Sony Ericsson has launched a tie-in campaign between the upcoming James Bond film “Quantum of Solace” and its latest advanced mobile phone, the C902 Titanium Silver Cyber-shot.

• Agencies

  AutoTrader.com Extends Its Ride with NBA

  AutoTrader.com has extended its sponsorship deal with the National Basketball Association with a multi-year pact through the end of the 2011 season.

• Not So Blue Christmas for Electronics Sales: Trade Group

  While spending on consumer electronics won’t see the same sales jump it did during last holiday season, the sector will still experience year-end growth

• Moxie Interactive Hires VP Media Director

  Interactive marketing agency Moxie Interactive has hired Michael Winter as vice president, group media director at the New York office.

• News Brief

  OCEAN SPRAY: is expanding its marketing partnership with the New England Patriots with a 2,100-square-foot cranberry bog exhibit in front of the Patriots’ Gillette Stadium on Oct. 25 and 26

• Brookstone Reports Loss

  Brookstone Inc. posted a net loss of $10.4 million for the third quarter, compared to a net loss of $10.2 million in the prior year.

• Yahoo to Lay Off 1,500; Posts Steep Income Drop

  Yahoo Inc. expects to lay off about 10% of its workforce or about 1,500 people this quarter as it posted net income of $54.3 million for the third quarter, a steep drop from $151,286 in the prior year.

• Alkamai Acquires Acerno

  Akamai Technologies Inc. will acquire Acerno, an online marketing research firm, for $95 million. The transaction is expected to close this quarter.

• Economic Concerns Shift Holiday Spending: Deloitte

  Deeply concerned by the economy, Americans plan to spend less and shop differently and more carefully during this year

• Agencies

  Headlines – Mail/Mailstream one-stop leadins