Chief Marketer Staff
-
Agencies
Seeds of Change Samples its Organic Products
#21 Best Campaign on a Budget (under $250,000) INSPIRE CHANGE AGENCY: Alcone Marketing CLIENT: Seeds of Change To understand why this promotion worked,
-
Agencies
Mini Clubman Car Stages Events for Londoners
#1 Best Multidiscipline Campaign MINI THE OTHER LUNCH BREAK AGENCY: Momentum Worldwide, London CLIENT: Mini Mini knew it had something special in its
-
Scaled-Down Testing: Tips for DMers with Small Target Audiences
Business-to-business direct marketers find it hard to test, and for a good reason: B-to-B campaigns are complicated, with multiple touches and long sales
-
Agencies
Tracking Top Shoppers
Q: Do you know your best customers? Retailers said they It’s no wonder more than a third of retailers don’t know who their top shoppers are: Half of those
-
Party and Politics
Imagine Sarah Palin as Snow White and John McCain as Dopey, one of the Seven Dwarfs of Disney animation fame. If you’re in Los Angeles, no need to imagine
-
Is This a Data Ship I See Before Me?
News item: Google Inc. announced plans to launch floating storage ships for its data processing units. These ships, to be anchored off the coast of America,
-
Agencies
Method Invites Consumers to Dispose of Toxic Household Cleaners
#16 Best Loyalty Program DETOX SEATTLE AGENCY: A Squared Group CLIENT: Method Earth-friendly cleaning products maker Method has never lacked for fans.
-
The 2008 PROMO 100
Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order
-
Agencies
Calling Catalyst
One of the niftier forget-us-not collateral pieces I’ve received came from DM agency Catalyst Direct. After an in-office meet and greet, Catalyst’s director
-
Agencies
Consumers Test Gore-Tex in Stormy Weather
#4 Best Vehicle-Based Experiential Campaign GORE-TEX AND WINDSTOPPER KNOW WHAT’S INSIDE TOUR AGENCY: Marketing Werks CLIENT: W.L. Gore and Associates