Chief Marketer Staff

• Agencies

  Seeds of Change Samples its Organic Products

  #21 Best Campaign on a Budget (under $250,000) INSPIRE CHANGE AGENCY: Alcone Marketing CLIENT: Seeds of Change To understand why this promotion worked,

• Agencies

  How Louche of You: DM Copywriters Should Choose their Words Carefully

  Until this year’s political campaigns, who ever heard or read the word or referring to public reaction to a campaign promise by just about anyone running

• Is This a Data Ship I See Before Me?

  News item: Google Inc. announced plans to launch floating storage ships for its data processing units. These ships, to be anchored off the coast of America,

• Party and Politics

  Imagine Sarah Palin as Snow White and John McCain as Dopey, one of the Seven Dwarfs of Disney animation fame. If you’re in Los Angeles, no need to imagine

• Mobile

  It’s All About Me: Gen Y Sets Its Own rules for DM Engagement

  If you’re reading this in the print edition of Direct, this article is not about you. But if you’re scanning it online in one of several browser windows

• Social Game Confronts Social Stereotypes of HIV

  #10 Most Innovative CommunicationStrategy POS OR NOT AGENCY: mtvU CLIENT: mtvU The AIDS epidemic rarely makes headlines these days, but the U.S. Centers

• Pro Awards 2009

  The winning campaigns in 23 categories representing a
  distinguished collection of work by some of the best promotion agencies
  in the industry.

• Do The Math

  Loyalty Builders’ mathematician Bill Vorias offers a hypothetical example of how a lowered confidence-level requirement can work.

• American Express Lets Cardmembers Nominate Social Betterment Ideas

  #7 Best Cause-Based Promotion AMERICAN EXPRESS MEMBERS PROJECT AGENCY: Digitas CLIENT: American Express Until about 10 years ago, membership had its privileges

• Scaled-Down Testing: Tips for DMers with Small Target Audiences

  Business-to-business direct marketers find it hard to test, and for a good reason: B-to-B campaigns are complicated, with multiple touches and long sales