Chief Marketer Staff

• Food Lion Adds New Internet Game

  (Supermarket News)— Food Lion has created an online Thanksgiving game to encourage interaction with its private-label products

• News Briefs

  OCEAN SPRAY: has appointed Ethnic Marketing Group Inc. as its Hispanic advertising agency of record. Los Angeles-based EMG

• Board Changes At Acxiom, InfoGroup

  Two giants of the information industry, Acxiom Corp. and infoGroup (formerly InfoUSA) both experienced changes to their board of directors late last week.

• Heineken Files Trademark Suit Against Scott’s Brewery Collectibles

  Do you own one of those Heineken neon clocks from Scott’s Brewery Collectibles?
  Take care of it

• Consumer Online Spending Growth Slows to 6%

  E-commerce growth has declined for five consecutive months in the U.S., according to the marketing research firm comScore Inc. Spending in some product categories has actually shrunk. Online sales grew 6% overall during the third quarter. That

• Pssst…Wanna Buy a List?

  The following e-mail arrived in a Direct staffer’s inbox recently: Hi, EmailAppenders are currently running a special offer on purchasing our entire database.

• What Now?

  DMA conference-goers went to bed Sunday night Oct. 12 expecting more bad news from the stock market. By the time they showed up for John Greco’s speech

• Is This a Data Ship I See Before Me?

  News item: Google Inc. announced plans to launch floating storage ships for its data processing units. These ships, to be anchored off the coast of America,

• DRTV Energizes Solar Campaign

  Power-Save Technologies has pulled in more than 10,000 leads for home solar energy systems thanks to a DRTV campaign that began this summer. The effort

• Agencies

  United Airlines Pitches New Tranquil Sleep on Long Hauls

  #23 Best Creative UNITED SUITE DREAMS AGENCY: Arc Worldwide; BD’M; Starcom CLIENT: United United airlines wanted to get the word out that a new premium