Power-Save Technologies has pulled in more than 10,000 leads for home solar energy systems thanks to a DRTV campaign that began this summer.
The effort consists entirely of 60- and 120-second commercials on such cable networks as CNBC, Discovery Channel, DIY Network, The History Channel, and The Weather Channel, says Steven Morvay, executive managing director of SendTec, Power-Save’s agency.
The San Luis Obispo, CA company also was able to save money by using an automated response system rather than live operators
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