Chief Marketer Staff
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Social
Why You Should Know About Unpublished Page Posts on Facebook
A small change Facebook recently made should give it a few brownie points in marketers’ eyes: the social network now lets brand pages post “dark,” or unpublished, posts.
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Social
5 Ways to Find a True Influencer
There are many criteria a marketer needs to consider before commencing on a long-term engagement with an influencer.
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Infographic on the Impact of Social Business
Sponsored by Jive Software: Download this infographic to see the results of a study by a top 3 global consulting firm on the impact of social business in the enterprise. According to the data, companies using social collaboration software reported a 15 percent increase in worker productivity and a 4 percent increase in revenue.
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Acquisition
My Bet is on the “Coke Chase” Showgirls
Coca-Cola is hoping to win big this year with “Coke Chase” a promotion marketed around the Super Bowl that encourages public voting.
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Data & Analytics
How Big Data is Changing the World
More than ever before, data insights can provide a competitive advantage for those able to effectively analyze it and ac .
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Data & Analytics
Make Sure Your Emails Get Delivered This Holiday Season
How can you assure that your brand’s emails are among the messages that actually land in customers’ inboxes and not in their spam folders?
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The 2012 PRO Awards Winners
The PRO Awards recognize outstanding promotion marketing in 27 categories. We are proud to announce the 2012 PRO Awards winners here!
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LIVE: Tweet with Our Editors as We Reveal the #PROAwards Winners
Join the tweet session at #PROAwards 2 p.m. EDT as we congratulate the Chief Marketer 2012 PRO Award campaign winners!
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Like Chief Marketer on Facebook
Like us to vote in the 2012 People’s PRO Award!