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Chief Marketer Staff

  • Agencies

    Free Music Downloads Come with Pizza Hut Web Orders

    Hoping to strike up a marketing harmony among millennials, Pizza Hut is pushing online ordering with a free MP3 music download offer.

  • Gartner Sees Huge Potential in Targeted Video Ads

    Direct Newsline)—Market researcher Gartner Inc. is projecting that advertising revenues generated from short video clips on Web sites could reach $1.5 billion by 2012.

  • Agencies

    Ad Specialties Prove their Worth: Study

    Ad specialties are proving their worth; remembered by recipients who also gain a more favorable impression of the advertiser on the product, according to a new study by the Advertising Specialty Institute.

  • Meijer Uses Gift Cards for Food Donations

    (Supermarket News)—GRAND RAPIDS, MI—Meijer this month launched a holiday donation program to benefit 185 local food pantries in the communities where its stores are based, according to Hank Meijer, co-chairman and chief executive officer.

  • Agencies

    TGI Friday’s Gives Bonuses for Buying Gift Cards

    TGI Friday’s is enticing consumers to buy its gift cards as holiday gifts. The company is giving a $5 Bonus Bites card—which can be used for purchases at its restaurants—for every $25 spent on Friday’s gift cards through Jan. 4.

  • Agencies

    P&I Postscript

    RYMAX MARKETING SERVICES: a national manufacturer’s representative in the incentive industry, has formed an exclusive partnership with Warrantech

  • News Brief

    CONVERSE: has formed a long-term, strategic partnership with professional basketball star Elton Brand

  • Acxiom’s Howe Named CEO of Kowabunga

    Richard K. Howe has been named president and CEO of Kowabunga, an online media placement firm. He will also sit on the company

  • Steven Semmelmayer Takes Helm At Discus Dental

    Discus Dental, a business-to-business marketer of oral hygiene and tooth-whitening products to dentists, has tapped Steven J. Semmelmayer to serve as its CEO.

  • Agencies

    DM Channels Lead NBTY Fourth Quarter Results

    NBTY Inc., a nutritional supplement manufacturer and marketer, generated $602 million in sales during its most recent fourth quarter, up from $496 million a year ago. The company