Chief Marketer Staff
-
NHL Boosts Salvation Army Campaign Online
The National Hockey League is creating an online campaign to support the Salvation Army’s annual Christmas fundraising with an NHL All-Star prize tie-in.
-
Marketing Drives Hires SVP and Creative Director
Marketing Drive has added to its staff, hiring Ronnie Tucker as senior vice president and Chris Kelman as creative director, both newly created positions.
-
News Brief
UPSHOT: has promoted Scott Fujii from vice president, production to senior vice president, production; Brian Priest from vice president
-
Agencies
B-to-B Marketers Still Spending: GlobalSpec
Though U.S. consumers are spending less these days, the same cannot apparently be said of business-to-business marketers, according to a study put out Thursday by GlobalSpec.
-
WebVisible Acquires Adapt Technologies
WebVisible Inc., a provider of local online advertising, has acquired Adapt Technologies Inc., a developer of systems to automate the management of search engine marketing campaigns.
-
Agencies
Casual Male Narrows Losses
Casual Male Retail Group Inc. posted a net loss of $3.2 million for the third quarter, compared to net loss of $3.8 million in the prior year.
-
Agencies
Dick’s Sporting Goods Income Drops
Dick’s Sporting Goods Inc. reported net income of $9.2 million for the third quarter, a decrease from $12.2 million last year.
-
Agencies
Meet the Broker: Jeremy Johnson of Specialists Marketing Services Inc.
Meet the Broker features Jeremy Johnson, who believes media brokers will inherit the direct marketing landscape as direct mail list brokers suffer the same fate as the dinosaurs
-
Listline e-Newsletter 11/20
Mail Marketing Inc. has been appointed to manage a list of 75,129 names from Soda Creek Western Outfitters, including 14,907 current catalog buyers.
-
Agencies
VW Creates Comic MLS Cup Webisodes
Volkswagen has created a series of comic webisodes as companions to its promotional tour with the Major League Soccer Cup trophy.