Chief Marketer Staff
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Agencies
Blackberry Storm Debut Draws Customers, and a Competitor
The launch of the new Blackberry Storm device last Friday draw long lines of customers as predicted, but it also drew a guerrilla-marketing stunt from a competitive product.
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News Brief
DUNKIN’ DONUTS: has opened its first shop in Shanghai, part of its plan to open 150 shops in Mainland China over the next 10 years.
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Hughes Leaving Helm at NAI, ESPC
Trevor Hughes has put in notice that by year
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E-Mail Remains Top Internet Activity: MRI
E-mail is the most popular online activity, and its use is still growing, according to a survey from Mediamark Research & Intelligence (MRI).
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Specialists Marketing Eyes Conference Business
Specialists Marketing Services Inc. is seeking to expand its footprint in the conferences and events industry by launching a package of data services for promoting sales of exhibitor space and increasing attendee registrations.
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Illinois AG Sues Firms for Alleged Mortgage Rescue Fraud
Seven mortgage-rescue outfits were slammed with lawsuits last week by Illinois Attorney General Lisa Madigan.
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Agencies
Over There: Direct Mail in World War I
Early in the afternoon on Oct. 4, 1918, the lobby of Chicago
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Listline Enewsletter 11/21
Worldata has been appointed to manage Harte-Hanks
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Social
Office Max: Lord of the Elf Dance Once Again
If the Web has spawned a holiday tradition, it may be the arrival of the annual “Elf Yourself’ mashup from business retailer Office Max.
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T-Mobile Launches New NBA Ad Campaign
T-Mobile is launching a new on air and online TV ad campaign featuring National Basketball Association stars as an extension of its efforts to plug its myFaves free call service.