Chief Marketer Staff
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Agencies
Paying More, Getting Less
Direct marketers can’t be blamed for thinking something’s out of whack when it comes to what’s flowing out of their coffers and what’s trickling in. They’re
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Office Max’s Elf Yourself Returns
When did Christmas become the season for viral marketing via photo uploads? Yet it has, and agency EVB has had a lot to do with that new tradition, having
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Hey, It Coulda Been Worse!
As you read this, you’re probably getting ready for the December holidays. But as I type, I’m preparing to sacrifice a pumpkin to the autumnal gods. That
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Agencies
Turning Gift Cards into Coupons By Mail
Vying for the attention of consumers who are inundated with marketing messages is no easy task, especially in this challenging economic environment. So
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Agencies
Kodak Site’s ‘Super’ Promo Pushes Online Photo Services
It happens to everyone eventually the occasional day when you feel powerless and incapable. The printer jams. Or your hard drive crashes. Or you lose
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Agencies
Australia Post Pushes 3-D Mail
Things are getting touchy down under. Australia Post has seen an 8.5% response to a business-to-business test campaign that used a pop-up cube to promote
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Agencies
Letters to the Editor
TESTING CANADIAN WATERS It was extremely reassuring to read Larry Riggs’ article Northern Exposure (September). I assisted in launching Crest Fruit Inc.’s
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Top Legal Issues to Watch with User Content
While some sources are sounding the death knell for user-generated content (or UGC), by most accounts it is still going strong, with both users and creators
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Agencies
Verizon Event Features Free Blackberry Storm
Neither rain nor wind nor well, a lot of rain were able to keep healthy crowds away from a live event offered in New York’s Times Square by Verizon Wireless