Chief Marketer Staff

• Agencies

  Baracklyn Cyclones Sell Out Political Parody Game

  The spirit of Brooklyn baseball is alive and well, with fans eager to support their local ball club—and especially eager for a shot at cheap seats and free Barack Obama bobbleheads.

• Victoria’s Secret Pink Expands Collegiate Collection

  Victoria’s Secret Pink division has added five new universities to its Collegiate Collection and is celebrating the launch with an old fashioned sales competition.

• News Brief

  MACY’S: is celebrating American Heart Month and National Wear Red Day on Feb. 6 with a 20% discount off select merchandise

• Could One Unpopular Decision Derail the Obama Marketing Train?: Pro Shop Blog

  If President Obama could endorse products he’d probably become the richest man in the world in a very short period of time. But since he cannot, others have been perfecting the art of profiting from his words and likeness.

• Agencies

  Corporate Graphics Closes Plant, Axes 27

  Corporate Graphics, a Mankato, MN direct mail services firm, will close its Austin, MN facility, laying off 27 employees, according to wire service reports.

• Agencies

  Financial Direct Mailings Fall: Mintel

  The number of financial services company direct mail offers to acquire new customers fell by more than one-quarter in 2008, according to market researcher Mintel Comperemedia.

• Mobile

  Sybase Acquires Paybox, a Mobile Payment Processor

  Sybase Inc. has acquired Paybox solutions AG, mobile payment systems provider.

• Dydacomp Buys LaGarde

  Dydacomp, a Totowa, NJ business automation software provider, has acquired LaGarde (a.k.a. StoreFront.net), a Kansas City-based provider of online marketing services for small and mid-sized businesses.

• Listline e-Newsletter 1/21

  Millard Group Inc. has been appointed manager of Inc. magazine

• Agencies

  NHL Hits $10 Million in All-Star Activations

  The National Hockey League has unveiled sponsorship activations around its All-Star Weekend in Montreal later this month, to the tune of $10 million – doubling sponsor spending on last year’s All-Star events.