The number of financial services company direct mail offers to acquire new customers fell by more than one-quarter in 2008, according to market researcher Mintel Comperemedia.
Between Jan.-Nov. 2008, the total volume of banking, credit card, investment, and mortgage and loan new customer acquisition offers totaled 10.3 billion pieces, down 26% from 13.9 billion pieces in 2007, Mintel reported.
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