If President Obama could endorse products he’d probably become the richest man in the world in a very short period of time. But since he cannot, others have been perfecting the art of profiting from his words and likeness.
This was never more apparent than during the course of the inaugural festivities in Washington, DC, where about 500 enterprising street vendors were the latest recipients of Obama mania. Pins, flags, calendars, T-shirts and mugs were standard fare sold on every street corner and by vendors lined up along the streets near the major events at The Mall and along the parade route. Everyone was buying, sporting pins on their hats, flags in their pockets or woolen Obama hats to fend off the cold.
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