Chief Marketer Staff

• Social Media Metrics Vary Based on the Community

  For many marketers, metrics are a stumbling block when it comes to social media. Like snowflakes, no two communities are the same. Whether you’re using social media to connect with employees or consumers makes a big different in how you judge their success

• Drive Web Traffic By Knowing Your Audience

  So you say you want to drive traffic to your site? And you want to make the most of visitors once they arrive? Then figure out where they came from

• Erik Hauser Shutters Swivel; Joins Euro RSCG

  Euro RSCG 4D Impact has hired Erik Hauser in the new position of vice president, executive creative director.

• Agencies

  Frederick’s of Hollywood Names Thomas Lynch CEO

  Frederick’s of Hollywood Group Inc. has selected Thomas Lynch to serve as its CEO. Lynch had been a member of the company’s board of directors since January 2008.

• Agencies

  Neiman Marcus Offers Preliminary January Sales

  Neiman Marcus Inc. generated $223 million during January, down from $290 million in January 2008.

• Draftfcb Chicago Hires Two Creative Directors

  Draftfcb Chicago has hired Doug Behm and Jon Flannery. Both will hold the title senior vice president and creative director

• Specialists Named List Broker for Heartland America

  Heartland America tapped Specialists Marketing Services Inc. as its primary list brokerage representative responsible for new customer acquisition.

• News Brief

  PROCTER & GAMBLE’S Head & Shoulders has teamed up with CBS Interactive to launch its new original scripted Web series called “Heckle U.”

• Email

  Time to Learn an Old Language

  This is a most dangerous time for e-mail marketing managers.

  The channel

• Email

  Yay! To Obama, I’m Still Stupid!

  Hey everyone! I made history!

  I am proud to report that I am the first private citizen that I know of to have been officially called stupid in an e-mail from America’s first African American president