Euro RSCG 4D Impact has hired Erik Hauser in the new position of vice president, executive creative director.
In the post, Hauser will continue to act as an advocate for experiential marketing, the company said.
Hauser founded Swivel Media, an experiential marketing agency, in 2000. He closed the agency and has relocated to Atlanta from San Francisco to take the job, a spokesperson at Euro said.
Hauser created the Experiential Marketing Forum, an online discussion group of industry practitioners, clients, students and educators. The forum has about 7,000 registered members.
He also regularly writes for Chief Marketer, a Penton Media property, which also owns Promo.
Euro RSCG 4D Impact is a provider of consumer-targeted marketing services including experiential marketing, sampling, and wallboards, with offices in Chicago, Atlanta, New York, Washington D.C., San Francisco and Knoxville.
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