Chief Marketer Staff
-
Kellogg’s Yogos Offers Gift Cards in Instant-Win Game
Kellogg’s is looking to drive sales of its Yogos Snacks products with an on-pack promotion offering the chance to instantly win a gift card.
-
News Brief
DKNY JEANS: is teaming up with actress and recording artist Hilary Duff to launch a new line of apparel called Femme for DKNY Jeans.
-
Agencies
Mailers Ask Obama Officials for USPS Financial Relief
A consortium of 40 mailers and industry groups has sent a letter to key members of the Obama Administration asking that economic stimulus legislation contain relief for the U.S. Postal Service
-
Agencies
Talbots Laying Off 370 Corporate Employees
The Talbots, Inc. is laying off 370 corporate employees, 17% of its office headcount, in a move it says will save the company $22 million in fiscal 2009.
-
Agencies
Otto to Close Distribution Center, Axing 270
German mail-order firm Otto will close its logistics centre in Graz-Kalsdorf, Austria in 2010 and lay off its 270 employees.
-
Agencies
Credit Card Direct Mail Offers Fall 26%
Only 5.4 billion credit card direct mail offers were sent to Americans in 2008, the lowest annual total the firm has reported since 2000 and a 26% drop from 2008 totals, according to Mintel Comperemedia.
-
Agencies
Meet the Broker: Michael San Inocencio, senior list broker, Information Refinery Inc.
This week, Meet the Broker features compiled lists expert Michael San Inocencio, who shares some insights on growth opportunities during the economic downturn
-
Listline e-Newsletter 2/05
ServiceMagic Inc. has appointed Worldata as list manager. Its list identifies more than 1 million consumers, new movers and remodelers who use ServiceMagic.com to find information and home services for household repairs.
-
Agencies
Wheaties Makes Willis Reed Latest Black History Honoree
Wheaties continued its practice of paying homage to great African-American athletes during Black History Month by putting former New York Knicks center Willis Reed on its box.
-
Agencies
Pizza Hut Boasts Tuscani Lasagna with Italy Sweeps
Pizza Hut is targeting Facebook users with a sweepstakes offering a trip to Italy to hype up its new Tuscani Lasagna.