Kellogg’s is looking to drive sales of its Yogos Snacks products with an on-pack promotion offering the chance to instantly win a gift card.
Shoppers who buy specially marked packages of the yogurt-covered fruit-flavored snacks look inside to see if they have won a Yogo Bucks gift card. Kellogg is giving away 25 $100 gift cards as grand prizes. Other winners will receive gift cards with smaller values.
In all, Kellogg’s is handing out nearly 50,000 gift cards through the promotion, the company said.
Online and on-pack advertising support the promotion, which runs through October. Brigandi & Associates handles the promotional execution and Leo Burnett is in charge of advertising
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