Chief Marketer Staff
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Understanding Trademark Law for Promotion Campaigns
Crucial questions about trademarks in promotional campaigns
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Agencies
Financial Woes Continue to Haunt USPS
Despite the passage of postal reform legislation a little over two yars ago, the USPS remains steeped in financial problems. No one knows how much assistance the USPS will get from Congress.
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Direct Hit: The End of the Beginning
Stories suggest that the future of journalism is online. What will this mean for quality reporting?
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Agencies
Loyalty Program Members Can Help Ease Companies’ Recession Sting
Loyalty program members are a marketer’s best customers. So it makes sense to ensure they stick around for the inevitable economic upturn.
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Marketers Keep Making the Same Mistakes With Affiliates
If ever there was a time when marketers need to make sure all their sales channels are humming, it’s now. And online affiliate programs are no exception.
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Assessing the Value of Word-of-Mouth Campaigns
Marketers must be able to idenfity advocates and measure impact, or word of mouth won’t work. Here’s how to bring hard, quantifiable data to program evaluations.
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