Chief Marketer Staff
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Listline e-Newsletter 3/04
Chilcutt Direct Marketing Inc. has assumed management of a dozen North American Affinity Clubs lists.
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The Art of Surprise Marketing
When Andy Nulman decided to write a marketing tome called “Pow! Right Between the Eyes: Profiting From the Power of Surprise,” he knew that to have any street cred, his book promotion had better be anything but ordinary
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Agencies
Orchard Brands Gives RR Donnelley Given $175 Million Contract Renewal
Orchard Brands has renewed a contract with R.R. Donnelley & Sons Co.
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Agencies
ICT Group Rebuffs Takeover Bid
ICT Group Inc. has rejected an eight dollar per share bid from Aegis Ltd.
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Chilcutt Gains Some Files as Names And Addresses Closes
Chilcutt Direct Marketing Inc. has assumed management of a dozen North American Affinity Clubs lists. The former manager, Names and Addresses, Inc., closed its doors on Friday.
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Agencies
DMA Lays Off 26 Employees
The Direct Marketing Association let 26 staff members go on Tuesday, approximately 19% of its headcount. The layoffs, which follow a 21-person cut last October, bring the organization
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Make the Most of E-mail
Special Report:Make the Most of E-mail Executive summary: The vast majority of e-mails from retailers are either customer service or transaction related. These touches are a great chance to connect with and upsell to your audience. But unfortunately, …
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Email
Obama’s FTC Spells Trouble with a Capital T
All evidence indicates that President Barack Obama
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Email
Designing for Destruction: Some E-mail Creative Basics
Is there a direct-marketing channel that is crueler to graphic designers than e-mail? It’s the only medium that forces marketers to create messages with the understanding that their design will be mangled beyond recognition when it hits most recipients’ inboxes