LIST MANAGEMENT CHANGES
–Chilcutt Gains Some Files as Names And Addresses Closes
By Richard H. Levey
Chilcutt Direct Marketing Inc. has assumed management of a dozen North American Affinity Clubs lists. The former manager, Names and Addresses, Inc., closed its doors on Friday. For more, click here: (directmag.com/lists/news/chilcutt-names-addresses-closes-0304/)
NEW TO MARKET LISTS
–Defenders of Our Right-to-Life
Over the past 12 months, 155,458 direct mail-sold Catholics between the ages of 45 and 54 have donated an average of $17 to nonprofit organizations.
Selections: Gender, age, income, occupation, ethnicity, state/SCF/ZIP
Price: $90/M
Contact: Trinity Direct, Joy Jacobs, (973-
283-3600; [email protected])
–Farmer & Family Mart
Reach a total 4.8 million individuals living in rural areas who are known and frequent mail order and online buyers.
Selections: Gender, income, phone number, presence of children, state/SCF/ZIP
Price: $85/M
Contact: List Bargains, Mary Jane Acito, (914-617-8138; [email protected])
–NASA Engineers, Technicians and Scientists Master File
Named here are 18,761 aeronautical professionals with a history of buying high quality goods and services.
Selections: Business/industry type, gender, job function/title, state/SCF/ZIP
Price: $140/M
Contact: MeritDirect, Annie Duong (914-368-1000; [email protected])
UPDATED LISTS
–Drive it Now! Auto Loan Holders
In the past three months, nearly 1.5 million individuals owed a balance on their automotive loans, according to financial institutions and what they’ve reported.
Selections: Gender, age, income, marital status, presence of children, length of residence, credit card, mail order buyer/responder, number of vehicles, motorcycle owner, state/SCF/ZIP
Price: $95/M
Contact: Adrea Rubin Marketing Inc., Pat Seipp (646-487-3777; [email protected])
–NapaStyle
Over the past three months, 50,010 individuals bought home and kitchen products via direct mail. Women make up 62% of this file.
Selections: Amount purchased, gender, product, state/SCF/ZIP
Price: $142/M
Contact: Millard Group Inc., Candy Bellette (603-924-9262 ext.2319; [email protected])
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