Chief Marketer Staff, Author at Chief Marketer

Meet the Broker: Gwen Coryell

Gwen Coryell is the director of list management at Kroll Direct Marketing. She keeps her hand in the brokerage side of the business, where she started nearly 25 years ago

Listline e-Newsletter 3/12

Named here are 212,428 individuals drawn from a variety of direct response vehicles who have responded to Spanish language offers in the past.

Agencies

Clorox Wipes Appear in Macy’s Windows

A stroll past Macy’s famous windows in New York finds a rather unique display: a home setting showing off Clorox Disinfecting Wipes.

Kraft’s Oreo Takes Super Reggie

Superstar athletes Eli and Payton Manning and Venus and Serena Williams have a long track record of winning trophies.

Online Communities Gain in Popularity

Online member communities have gained popularity, even outpacing e-mail.

Agencies

Every few years those attempting to predict the latest interactive trend will come out and make a statement like “Content is king.” In Google’s case that statement might read “Context is king,” and for the fake blogs, it would be…

News Briefs

T.G.I. FRIDAYS: has a new beverage for its more than 600 restaurants, Vanilla Lemon Ice. Leo Cook

Agencies

Gaiam Takes Loss, Examines Media Mix and Subscription Business

Gaiam Inc. generated $74.5 million in sales during fourth quarter 2008, compared with $81.8 million in fourth quarter 2007. More, along with The Eavesdropper’s Take, follow.

Agencies

Direct Flourishes, But Fourth Quarter Damps American Eagle’s Year

Fourth quarter sales for apparel marketer American Eagle fell from $995.4 million a year ago to $905.7 million during fourth-quarter 2008. The company recorded net income of $32.7 million for the quarter, down from $140.5 million a year ago. More, along with The Opportunist’s Take, follows.

Agencies

DM Strong In Rough Neiman Marcus Quarter

Neiman Marcus Inc. recorded $1.08 billion in second-quarter 2008 revenue, down from the $1.37 billion it pulled in during second-quarter 2007. The company’s net loss amounted to $509.3 million, compared with net income of $44.3 million a year earlier. More, along with The Opportunist’s Take, follow.